Attribution & reporting for cmos — done for you
Joining Search Console, analytics and CRM so organic appears in pipeline reporting with a defensible cost per opportunity. Scoped as a standalone workstream or folded into a full cmos build.
from $2,550 as a standalone workstream · included in the CMOs Build tier
- Joined
- GSC + GA4 + CRM
- Deliverables
- 4
- Runs with
- HubSpot / Salesforce
What we actually do here
Organic loses budget arguments because it shows up as sessions in a room that speaks in pipeline. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing cmos engagement or stands alone if that is the only piece you are missing.
- 1Audit
Query-to-page-to-opportunity join in the warehouse
- 2Design
Assisted-conversion treatment that neither over- nor under-credits
- 3Build
Branded-search lift measurement from non-brand surfaces
- 4Hand over
Cost per opportunity computed on fully loaded spend
- Warehouse join and data model
- Attribution methodology document
- Board and exec dashboards
- Quarterly marginal-return analysis
What the first weeks look like
- Week 1
Scoping call and data review
We look at what cmos already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Weeks 3–4
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 5–8
First tranche live
2,250–5,250 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 9–14
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Other pieces of the cmos build
Attribution & reporting — questions before you buy
We report both last-touch and a position-based model, because the gap between them is itself the interesting number.
Programmatic SEO builds for other seats
Want the attribution & reporting for cmos surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
