We build and ship the page engine ctos need
A fixed-scope programmatic SEO build for ctos: we design the data contract against Kubernetes / ECS, ship 4,500 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 15,500 indexed URLs earning roughly 853 qualified opportunitys a month at ctos' typical rates.
- Pilot
- from $4,400
- Build
- from $11,300
- Scale
- from $23,500
1,575–4,500 URLs
25,000 URLs
100,000+ URLs
The build, not the theory
A content publishing decision becomes an engineering decision the moment it touches your infrastructure. The questions that matter are not feature comparisons: what is the blast radius of a bad generation run, who is on call when it fails, what data leaves your perimeter, what does the exit look like, and what would building this in-house actually cost over three years. We answer those in writing before you commit. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually Kubernetes / ECS, sometimes Terraform — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the qualified opportunity path is wired into your funnel, not ours.
- Kubernetes / ECS
- Terraform
- Datadog
- Cloudflare
- GitHub Actions
- Vault / Secrets Manager
- PostgreSQL / MySQL
Enterprise builds where marketing owns the outcome and engineering owns the platform.
Four phases, each with something shipped at the end
Architecture review
How generation executes, where it runs, what it writes and how it degrades. Includes load characteristics at your target URL count.
Architecture document + load profile.
- A written data contract mapping Kubernetes / ECS fields to every rendered block, with null-handling rules per field.
- One production template family with 7 blocks, of which 4 vary per row beyond string substitution.
- 4,500 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 14-day cycle.
- A ctos-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with Terraform and Datadog wired into the reporting loop.
- Kubernetes / ECS export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working qualified opportunity pathPreferred
Each page hands the visitor to a real qualified opportunity flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 6,200
- Clicks / month
- 31,000
- qualified opportunitys / month
- 341
- Pipeline value / month
- $477,400
- Indicative build
- $12,800
- Payback
- <1 month
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $4,400
1,575–4,500 URLs
Proving the blast radius axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $11,300
25,000 URLs
CTOs with a proven dataset and a live qualified opportunity funnel.
- Everything in Pilot
- 4 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $23,500
100,000+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/ctos/Hub. Human-written, links every axis, never generated.
/ctos/{blast}/Primary axis — one page per Kubernetes / ECS row that clears the gate.
/ctos/{blast}/{modifier}/Second axis. Only published where the pair has its own evidence.
/ctos/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/ctos/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 80% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 3 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| qualified opportunity path | A working qualified opportunity destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what ctos already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Weeks 3–4
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 5–8
First tranche live
3,750–8,750 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 9–14
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
A rollback drill that actually restored
- Setup
- An enterprise team requiring a tested restore path before approving any content-generation tooling.
- Mechanism
- Failure injection mid-batch on a 40,000-row staging run, then a full rollback from job snapshots with a row-level diff against the pre-run state.
- Result
- Restore completed in 11 minutes with zero divergent rows; the drill became a quarterly requirement in their runbook.
Cases where we will not take the build
- Your Kubernetes / ECS data has fewer than 140 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no qualified opportunity destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
Hosting, scaling & DevOps
What a 10k, 100k and 1M URL site actually needs from infrastructure — and where the cliffs are.
Scope this workstreamAudit, compliance & access
The security artefacts a review board needs before content tooling touches your stack.
Scope this workstreamWhy WBP vs building in-house
A three-year TCO comparison you can take to a build-vs-buy discussion, including the case for building.
Scope this workstreamBuying questions ctos ask us
Pilot engagements start at $4,400 and cover the audit, contract, one template family and a gated first tranche. A full build for the 25,000-URL surface starts at $11,300. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the ctos surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
