Programmatic SEO service for agency owners
A fixed-scope programmatic SEO build for agency owners: we design the data contract against WordPress multisite, ship 2,160 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 7,440 indexed URLs earning roughly 446 client leads a month at agency owners' typical rates.
- Pilot
- from $4,800
- Build
- from $12,400
- Scale
- from $25,800
756–2,160 URLs
12,000 URLs
48,000+ URLs
The build, not the theory
Agencies win programmatic retainers and then discover the delivery maths does not work: a 12,000-URL build eats a senior strategist for a quarter. The fix is to standardise the parts that repeat — data contract, gate, templates, QA checklist, reporting — and keep the senior time on the parts that are genuinely client-specific. White-label WpBulkPublishing gives you that standard layer under your own brand. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually WordPress multisite, sometimes ClickUp — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the client lead path is wired into your funnel, not ours.
- WordPress multisite
- ClickUp
- Slack Connect
- Semrush
- Looker Studio
- Xero / QuickBooks
- Stripe Billing
Agency builds where the agency owns the client relationship and we supply the standard layer.
Four phases, each with something shipped at the end
Delivery audit
We time-and-motion your last two programmatic builds to find where the senior hours actually went. Usually it is QA and client review loops, not strategy.
Cost-per-build model with the three biggest leaks named.
- A written data contract mapping WordPress multisite fields to every rendered block, with null-handling rules per field.
- One production template family with 10 blocks, of which 3 vary per row beyond string substitution.
- 2,160 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 28-day cycle.
- A agency owners-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with ClickUp and Slack Connect wired into the reporting loop.
- WordPress multisite export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working client lead pathPreferred
Each page hands the visitor to a real client lead flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 2,976
- Clicks / month
- 14,880
- client leads / month
- 179
- Pipeline value / month
- $161,100
- Indicative build
- $7,100
- Payback
- <1 month
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $4,800
756–2,160 URLs
Proving the the delivery axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $12,400
12,000 URLs
Agency Owners with a proven dataset and a live client lead funnel.
- Everything in Pilot
- 3 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $25,800
48,000+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/agency-owners/Hub. Human-written, links every axis, never generated.
/agency-owners/{the}/Primary axis — one page per WordPress multisite row that clears the gate.
/agency-owners/{the}/{modifier}/Second axis. Only published where the pair has its own evidence.
/agency-owners/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/agency-owners/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 75% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 2 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| client lead path | A working client lead destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what agency owners already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Weeks 3–4
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 5–8
First tranche live
1,800–4,200 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 9–14
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
From 22% to 54% margin on the same retainer
- Setup
- A ten-person SEO agency running three programmatic retainers, all fulfilled ad hoc by the founder.
- Mechanism
- We productised the build into six fixed stages with a QA gate, moved generation into a white-labelled install, and repriced from hourly to fixed-scope tranches.
- Result
- Blended margin moved from 22% to 54% across the three accounts, and the founder stopped being the delivery bottleneck.
Cases where we will not take the build
- Your WordPress multisite data has fewer than 200 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no client lead destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
White-label & resell
Ship the whole publishing layer under your own brand — admin, docs, reports and invoices.
Scope this workstreamFulfilment workflows
The six-stage fulfilment runbook that lets a mid-level strategist deliver a programmatic build.
Scope this workstreamProfit calculator
Model realised margin per build before you sign, with the hour leaks that usually eat it.
Scope this workstreamAgency case studies
How three agencies restructured delivery, with the before and after cost models.
Scope this workstreamClient onboarding
The ten-day onboarding that decides whether a programmatic retainer is profitable.
Scope this workstreamBuying questions agency owners ask us
Pilot engagements start at $4,800 and cover the audit, contract, one template family and a gated first tranche. A full build for the 12,000-URL surface starts at $12,400. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the agency owners surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
