Done-for-you programmatic SEO, built for entrepreneurs
A fixed-scope programmatic SEO build for entrepreneurs: we design the data contract against WordPress, ship 180 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 372 indexed URLs earning roughly 70 trials a month at entrepreneurs' typical rates.
- Pilot
- from $2,400
- Build
- from $6,200
- Scale
- from $13,000
63–180 URLs
600 URLs
2,400+ URLs
The build, not the theory
Most solo founders lose a year writing 40 blog posts nobody searches for. The faster route is to find the one structured dataset your business already produces — pricing, inventory, calculations, directory rows, comparisons — and turn it into a page family that answers a query shape thousands of people type every month. We build that family with you, ship the first tranche, and hand you the WordPress engine that keeps producing it. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually WordPress, sometimes WpBulkPublishing — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the trial path is wired into your funnel, not ours.
- WordPress
- WpBulkPublishing
- Google Search Console
- Google Sheets
- Stripe
- Cloudflare
- Airtable
Median across bootstrapped SaaS and info-product builds where the founder owns the data.
Four phases, each with something shipped at the end
Data audit
We inventory everything structured you already have — product attributes, price tables, geographies, API responses, spreadsheets — and score each axis for search demand and defensibility.
Dataset map + shortlist of three viable page families.
- A written data contract mapping WordPress fields to every rendered block, with null-handling rules per field.
- One production template family with 10 blocks, of which 5 vary per row beyond string substitution.
- 180 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 35-day cycle.
- A entrepreneurs-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with WpBulkPublishing and Google Search Console wired into the reporting loop.
- WordPress export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working trial pathPreferred
Each page hands the visitor to a real trial flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 149
- Clicks / month
- 1,341
- trials / month
- 28
- Pipeline value / month
- $11,760
- Indicative build
- $2,400
- Payback
- <1 month
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $2,400
63–180 URLs
Proving the already own axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $6,200
600 URLs
Entrepreneurs with a proven dataset and a live trial funnel.
- Everything in Pilot
- 2 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $13,000
2,400+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/entrepreneurs/Hub. Human-written, links every axis, never generated.
/entrepreneurs/{already}/Primary axis — one page per WordPress row that clears the gate.
/entrepreneurs/{already}/{modifier}/Second axis. Only published where the pair has its own evidence.
/entrepreneurs/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/entrepreneurs/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 85% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 4 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| trial path | A working trial destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what entrepreneurs already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Week 2
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 3–5
First tranche live
90–210 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 6–9
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
One founder, one spreadsheet, 1,140 URLs
- Setup
- A bootstrapped SaaS founder with 11 integrations, 62 use cases and no writer.
- Mechanism
- We crossed integrations × use cases into a comparison template that pulled real field-mapping data from the product API, and gated any combination with fewer than nine unique facts.
- Result
- 1,140 of a theoretical 682 × 3 combinations survived the gate. The founder shipped in 19 days and stopped hiring writers.
Cases where we will not take the build
- Your WordPress data has fewer than 160 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no trial destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
Starter plugin stack
The seven-plugin WordPress stack a solo founder actually needs — and the twenty they can skip.
Scope this workstreamLaunch, validate, scale
The three programmatic plays that fit a founder's runway: launch pages, validation pages and scale pages.
Scope this workstreamFounder success stories
Three founder-run builds, with the data source, the gate rate and what actually broke.
Scope this workstream0 → 1M pages journey
The staged roadmap from a first 300-URL tranche to a seven-figure page count without triggering scaled-content systems.
Scope this workstreamBudget-friendly plans
What a founder-scale programmatic build actually costs, broken into the parts you can do yourself.
Scope this workstreamBuying questions entrepreneurs ask us
Pilot engagements start at $2,400 and cover the audit, contract, one template family and a gated first tranche. A full build for the 600-URL surface starts at $6,200. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the entrepreneurs surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
