We build and ship the page engine saas founders need
A fixed-scope programmatic SEO build for saas founders: we design the data contract against Stripe, ship 216 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 744 indexed URLs earning roughly 241 trials a month at saas founders' typical rates.
- Pilot
- from $3,000
- Build
- from $7,800
- Scale
- from $16,200
76–216 URLs
1,200 URLs
4,800+ URLs
The build, not the theory
B2B SaaS has the cleanest programmatic opportunity of any category because the entity axes are already defined by the product: integrations × use cases, features × personas, alternatives × job to be done. The failure mode is publishing those pages as marketing shells with no product truth in them. We generate from your API, your docs and your permission model so each page states things only your product knows. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually Stripe, sometimes Segment — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the trial path is wired into your funnel, not ours.
- Stripe
- Segment
- Intercom
- Mintlify / Docusaurus
- HubSpot
- Metabase
- GitHub Releases
B2B SaaS builds where the pages are generated from product data rather than marketing copy.
Four phases, each with something shipped at the end
Product data extraction
Integrations, entities, field mappings, permission scopes, plan limits and feature flags pulled into one structured inventory.
Product data inventory with fill rates.
- A written data contract mapping Stripe fields to every rendered block, with null-handling rules per field.
- One production template family with 9 blocks, of which 4 vary per row beyond string substitution.
- 216 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 21-day cycle.
- A saas founders-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with Segment and Intercom wired into the reporting loop.
- Stripe export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working trial pathPreferred
Each page hands the visitor to a real trial flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 298
- Clicks / month
- 3,576
- trials / month
- 97
- Pipeline value / month
- $62,080
- Indicative build
- $2,400
- Payback
- <1 month
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $3,000
76–216 URLs
Proving the integration surface axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $7,800
1,200 URLs
SaaS Founders with a proven dataset and a live trial funnel.
- Everything in Pilot
- 2 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $16,200
4,800+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/saas-founders/Hub. Human-written, links every axis, never generated.
/saas-founders/{integration}/Primary axis — one page per Stripe row that clears the gate.
/saas-founders/{integration}/{modifier}/Second axis. Only published where the pair has its own evidence.
/saas-founders/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/saas-founders/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 70% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 5 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| trial path | A working trial destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what saas founders already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Week 2
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 3–5
First tranche live
180–420 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 6–9
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
1,140 integration × use-case pages from an API
- Setup
- A workflow-automation SaaS with 62 connectors and a marketing site describing three of them.
- Mechanism
- Field mappings, auth models and sync limits pulled from the product API and crossed with 22 use cases, gated at nine unique facts per combination.
- Result
- 1,140 of 1,364 combinations passed the gate; integration queries became the second-largest signup source within five months.
Cases where we will not take the build
- Your Stripe data has fewer than 120 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no trial destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
Feature page factories
Feature, use-case and persona landing pages generated from one canonical product description.
Scope this workstreamDocumentation at scale
Making documentation indexable, linkable and useful to search engines and LLMs alike.
Scope this workstreamChangelog automation
Turning release notes into a structured, indexable freshness engine that feeds the rest of the site.
Scope this workstreamBuying questions saas founders ask us
Pilot engagements start at $3,000 and cover the audit, contract, one template family and a gated first tranche. A full build for the 1,200-URL surface starts at $7,800. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the saas founders surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
