Enterprise content ops for cmos — done for you
Running content as an operating system: streams, owners, SLAs and a governance model that survives reorgs. Scoped as a standalone workstream or folded into a full cmos build.
from $2,400 as a standalone workstream · included in the CMOs Build tier
- Model
- Portfolio-managed
- Deliverables
- 4
- Runs with
- HubSpot / Salesforce
What we actually do here
Enterprise content fails on coordination, not creativity. Fix the operating model and quality follows. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing cmos engagement or stands alone if that is the only piece you are missing.
- 1Audit
Stream separation with distinct SLAs and owners
- 2Design
Governance model covering brand, legal and regional teams
- 3Build
Portfolio view of every content family and its performance
- 4Hand over
Decommissioning process for families that stop earning
- Content operating model document
- RACI across brand, legal, regional and SEO
- Portfolio dashboard
- Decommissioning policy
What the first weeks look like
- Week 1
Scoping call and data review
We look at what cmos already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Weeks 3–4
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 5–8
First tranche live
2,250–5,250 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 9–14
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Other pieces of the cmos build
Enterprise content ops — questions before you buy
Shared templates, local data, local approval. Central owns the contract; regions own the facts.
Programmatic SEO builds for other seats
Want the enterprise content ops for cmos surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
