Newsroom — product launches, release notes and independent coverage.
One place for every changelog entry, funding announcement, algorithm-response guide and third-party press mention. Filter by date, product line or coverage type.
- Every plugin release with signed changelog
- Google algorithm-update response within 24h
- Press mentions logged with original source link
- Releases shipped in 2026
- 42
- Avg. days between updates
- 8.7
- Press mentions logged
- 180+
- Algorithm-update guides
- 26
Product
Release notes with real diffs
Every release ships with a signed changelog: which module changed, which hook signatures moved, which schema types were added, and what a WordPress owner needs to do (usually nothing — updates are backwards-compatible).
Algorithm updates
Same-week Google response
When Google confirms a core, spam or helpful-content update, we publish a response guide within 24 hours: what moved, which sites are exposed, and which modules in the plugin already handle it.
Press
Third-party coverage
Product reviews
Independent reviews from Search Engine Land, WPMayor, WPTavern and industry newsletters.
Founder interviews
Podcasts, YouTube long-form and written Q&As with Usman Jatoi on AI Visibility and programmatic SEO.
Case studies
Customer-run case studies published on third-party sites with our data-review sign-off.
Subscribe
Stay in the loop
Follow the newsroom by RSS, email digest (weekly) or Slack webhook. Each channel carries the same signed release payloads — pick the surface that fits your workflow.
Common questions
- How fast do you ship after a Google update?
- Response guide within 24 hours, plugin patch (if one is needed) within 5 business days. Both are announced here first.
- Do you accept press enquiries?
- Yes — see the Contact page for the press desk. We reply to accredited outlets within one business day.
- Where can I get the RSS feed?
- The RSS feed lives at /newsroom/rss and is stable — bookmark or plug it into Feedly, Slack or Zapier.
Every item, newest first
Dated and bylined. Analysis pieces and confirmed Google algorithm-update responses, in one reverse-chronological stream.
- Analysis
AI Search Visibility for SaaS: The Operating Model That Replaces Rankings
A founder-level operating model for AI search visibility — how ChatGPT, Gemini, Perplexity and Google AI Overviews pick sources, what to measure instead of rankings, and the 90-day build order.
By Usman Jatoi - Analysis
How to Track AI Visibility: The Metrics, Cadence and Reporting Stack
A practical measurement system for AI visibility — prompt-set design, citation share, share of voice, fact accuracy, sampling cadence, and how to report it to a board without overclaiming.
By Usman Jatoi - Analysis
LLM SEO for SaaS: Writing Pages That Retrieval Engines Can Actually Quote
How chunking, embeddings and passage ranking really work, and the page architecture that makes SaaS content retrievable, quotable and citable inside ChatGPT, Claude, Gemini and Perplexity.
By Usman Jatoi - Analysis
Programmatic SEO for SaaS Founders: Scale Without Index Bloat
How to build thousands of genuinely useful SaaS pages from a dataset — page-type selection, uniqueness thresholds, internal linking, indexation guardrails, and the kill switch that protects the domain.
By Usman Jatoi - Analysis
Hiring a GEO Agency: A SaaS Founder's Due Diligence Checklist
What to ask before signing an AI visibility or GEO retainer — deliverables that matter, the measurement contract, pricing models, red flags, and how to structure the first 90 days.
By Usman Jatoi - Analysis
What Is Programmatic SEO? The 2026 Definition (Plus Guardrails That Work)
Programmatic SEO is publishing thousands of pages from one template + a data source. Here's what actually qualifies, why most programs get deindexed, and the guardrails that keep the winners live.
By Usman Jatoi - Algorithm update
July 2026 Core Update
A broad core update rolling out mid-July 2026 with wide SERP shifts across informational and commercial queries.
By Usman Jatoi - Analysis
SEO Outreach That Converts — Templates That Aren't Ignored
Cold outreach still works — if it's specific, short, and offers something. Here are the templates that get replies in 2026.
By Usman Jatoi - Algorithm update
June 2026 Spam Update
Targets low-effort AI mass content, cloaking and expired-domain abuse. Sites relying on scaled generic content see the largest declines.
By Usman Jatoi - Analysis
Best Lead Generation Tools — In Production
Best Lead Generation Tools: what WordPress teams need to know in 2026 to stay visible in search and AI answers.
By Usman Jatoi - Algorithm update
May 2026 Core Update
Broad relevance re-ranking with visible movement for how-to, product and health content.
By Usman Jatoi - Analysis
Why We Built WP Bulk Publishing — The Backstory
Why a WordPress SEO engineer stopped selling audits and started shipping a plugin, an MCP server and an agentic content engine — for the teams tired of five-tab SEO workflows.
By Usman Jatoi - Algorithm update
March 2026 Core Update
The largest core update since 2024 — recalibrates helpful content signals and site-level quality scoring.
By Usman Jatoi - Analysis
Best AI Email Generator — The Working Checklist
Best AI Email Generator: what WordPress teams need to know in 2026 to stay visible in search and AI answers.
By Usman Jatoi - Algorithm update
March 2026 Spam Update
Second-tier spam sweep focused on scaled abuse and manipulated reputation signals.
By Usman Jatoi - Algorithm update
February 2026 Discover Core Update
Targets ranking in Google Discover — visual quality, headlines and click satisfaction rebalanced.
By Usman Jatoi - Analysis
Link Prospecting — A Practical Workflow
Link Prospecting: what it is, when to use it, and the exact steps we run for clients.
By Usman Jatoi - Analysis
SEO Leads — Turning Traffic Into Pipeline
The forms, offers, and page patterns that convert organic visitors on B2B and SaaS sites.
By Usman Jatoi - Analysis
SEO Outreach That Doesn't Get Ignored
The 3 email patterns that still get replies from editors in 2026.
By Usman Jatoi - Algorithm update
December 2025 Core Update
Year-end broad core update that reset rankings across many verticals into 2026.
By Usman Jatoi - Algorithm update
October 2025 Core Update
Late 2025 broad core update.
By Usman Jatoi - Algorithm update
October 2025 Core Update
Late 2025 broad core update.
By Usman Jatoi - Algorithm update
August 2025 Spam Update
SpamBrain update focused on link spam and manipulative anchor patterns.
By Usman Jatoi - Algorithm update
August 2025 Spam Update
Continued enforcement on scaled AI content.
By Usman Jatoi
