Programmatic SEO service for publishers
A fixed-scope programmatic SEO build for publishers: we design the data contract against WordPress VIP / self-hosted, ship 7,200 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 24,800 indexed URLs earning roughly 298 subscriptions a month at publishers' typical rates.
- Pilot
- from $6,100
- Build
- from $15,800
- Scale
- from $32,900
2,520–7,200 URLs
40,000 URLs
160,000+ URLs
The build, not the theory
Publishers already produce more content in a week than most sites produce in a year. Where they lose is in the plumbing: inconsistent NewsArticle markup, author entities that do not resolve, archives that eat crawl budget, syndication that creates duplicates, and evergreen pieces that decay unnoticed. We treat the archive as a dataset and apply the same discipline to it as to a generated family. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually WordPress VIP / self-hosted, sometimes Google Publisher Center — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the subscription path is wired into your funnel, not ours.
- WordPress VIP / self-hosted
- Google Publisher Center
- Google News sitemap
- Parse.ly / Chartbeat
- Cloudflare
- Mailchimp
- Apple News
Publisher builds where monetisation is subscriptions or ad RPM against archive traffic.
Four phases, each with something shipped at the end
Archive audit
Every year of the archive crawled and compared: markup regimes, canonical patterns, byline formats, image licensing and syndication duplicates.
Archive condition report by year.
- A written data contract mapping WordPress VIP / self-hosted fields to every rendered block, with null-handling rules per field.
- One production template family with 7 blocks, of which 4 vary per row beyond string substitution.
- 7,200 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 14-day cycle.
- A publishers-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with Google Publisher Center and Google News sitemap wired into the reporting loop.
- WordPress VIP / self-hosted export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working subscription pathPreferred
Each page hands the visitor to a real subscription flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 9,920
- Clicks / month
- 29,760
- subscriptions / month
- 119
- Pipeline value / month
- $5,355
- Indicative build
- $19,400
- Payback
- 4 months
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $6,100
2,520–7,200 URLs
Proving the the archive axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $15,800
40,000 URLs
Publishers with a proven dataset and a live subscription funnel.
- Everything in Pilot
- 4 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $32,900
160,000+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/publishers/Hub. Human-written, links every axis, never generated.
/publishers/{the}/Primary axis — one page per WordPress VIP / self-hosted row that clears the gate.
/publishers/{the}/{modifier}/Second axis. Only published where the pair has its own evidence.
/publishers/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/publishers/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 60% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 5 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| subscription path | A working subscription destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what publishers already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Weeks 3–4
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 5–8
First tranche live
6,000–14,000 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 9–14
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
94,000 archive URLs onto one markup regime
- Setup
- A regional publisher with content from three CMS eras and four different byline formats.
- Mechanism
- Bulk backfill of NewsArticle and Person schema from stored fields, author entity consolidation with sameAs links, plus pruning of 21,000 thin tag archives.
- Result
- Crawl requests to article URLs rose 38% while total crawl volume fell, and Publisher Center review passed on the first submission.
Cases where we will not take the build
- Your WordPress VIP / self-hosted data has fewer than 400 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no subscription destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
High-volume workflows
Publishing hundreds of pieces a day without markup drift or duplicate signals.
Scope this workstreamScheduling at scale
A calendar that generates its own briefs from recurring events, seasonality and data releases.
Scope this workstreamPublisher monetisation
Turning archive traffic into subscription and ad revenue without wrecking page experience.
Scope this workstreamBuying questions publishers ask us
Pilot engagements start at $6,100 and cover the audit, contract, one template family and a gated first tranche. A full build for the 40,000-URL surface starts at $15,800. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the publishers surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
