Programmatic SEO service for cmos
A fixed-scope programmatic SEO build for cmos: we design the data contract against HubSpot / Salesforce, ship 2,700 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 9,300 indexed URLs earning roughly 725 pipeline opportunitys a month at cmos' typical rates.
- Pilot
- from $3,900
- Build
- from $10,200
- Scale
- from $21,100
945–2,700 URLs
15,000 URLs
60,000+ URLs
The build, not the theory
Organic gets defunded because it cannot answer the questions paid can: what did we spend, what did it return, and what is the marginal return on the next dollar. Programmatic changes that, because output is a function of data and rate rather than headcount — which makes it forecastable. We build the channel and the measurement model together, because a channel you cannot defend in a budget meeting will eventually lose to one you can. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually HubSpot / Salesforce, sometimes GA4 — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the pipeline opportunity path is wired into your funnel, not ours.
- HubSpot / Salesforce
- GA4
- Looker Studio
- Semrush
- Amplitude
- Google Search Console API
- BigQuery
Mid-market and enterprise B2B where conversion means a CRM-tracked opportunity.
Four phases, each with something shipped at the end
Baseline and model
Current organic economics computed properly: cost per published page, indexation rate, conversion per indexed URL, and the decay curve on existing content.
Baseline model and forecast.
- A written data contract mapping HubSpot / Salesforce fields to every rendered block, with null-handling rules per field.
- One production template family with 12 blocks, of which 5 vary per row beyond string substitution.
- 2,700 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 28-day cycle.
- A cmos-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with GA4 and Looker Studio wired into the reporting loop.
- HubSpot / Salesforce export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working pipeline opportunity pathPreferred
Each page hands the visitor to a real pipeline opportunity flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 3,720
- Clicks / month
- 22,320
- pipeline opportunitys / month
- 290
- Pipeline value / month
- $319,000
- Indicative build
- $8,400
- Payback
- <1 month
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $3,900
945–2,700 URLs
Proving the the channel axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $10,200
15,000 URLs
CMOs with a proven dataset and a live pipeline opportunity funnel.
- Everything in Pilot
- 3 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $21,100
60,000+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/cmos/Hub. Human-written, links every axis, never generated.
/cmos/{the}/Primary axis — one page per HubSpot / Salesforce row that clears the gate.
/cmos/{the}/{modifier}/Second axis. Only published where the pair has its own evidence.
/cmos/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/cmos/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 75% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 4 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| pipeline opportunity path | A working pipeline opportunity destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what cmos already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Weeks 3–4
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 5–8
First tranche live
2,250–5,250 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 9–14
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Organic defended in a 30% budget cut
- Setup
- A Series B marketing team facing across-the-board cuts with organic reported only as sessions.
- Mechanism
- We rebuilt reporting around conversion per indexed URL and blended CAC, then modelled marginal return on the next two tranches.
- Result
- Organic was the only channel to keep its budget; the model showed marginal CAC at 41% of paid on the next tranche.
Cases where we will not take the build
- Your HubSpot / Salesforce data has fewer than 160 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no pipeline opportunity destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
Enterprise content ops
Running content as an operating system: streams, owners, SLAs and a governance model that survives reorgs.
Scope this workstreamAttribution & reporting
Joining Search Console, analytics and CRM so organic appears in pipeline reporting with a defensible cost per opportunity.
Scope this workstreamDoing more with less headcount
Restructuring a content team so output scales with data and systems instead of hires.
Scope this workstreamBuying questions cmos ask us
Pilot engagements start at $3,900 and cover the audit, contract, one template family and a gated first tranche. A full build for the 15,000-URL surface starts at $10,200. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the cmos surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
