We build and ship the page engine ecommerce managers need
A fixed-scope programmatic SEO build for ecommerce managers: we design the data contract against WooCommerce, ship 558 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 1,922 indexed URLs earning roughly 511 orders a month at ecommerce managers' typical rates.
- Pilot
- from $2,900
- Build
- from $7,500
- Scale
- from $15,600
195–558 URLs
3,100 URLs
12,400+ URLs
The build, not the theory
Catalogue SEO fails in two directions at once: thousands of product URLs with nothing but a supplier description, and thousands of faceted URLs competing with the collection page that actually converts. The fix is a single index policy — which attribute combinations get a crawlable, indexable, internally linked URL, which get canonicalised into a parent, and which are blocked outright — applied consistently across the whole catalogue. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually WooCommerce, sometimes Shopify — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the order path is wired into your funnel, not ours.
- WooCommerce
- Shopify
- Klaviyo
- Google Merchant Center
- Algolia
- Yotpo / Judge.me
- GA4 Enhanced Ecommerce
Catalogue builds where product data is enriched beyond the supplier feed.
Four phases, each with something shipped at the end
Catalogue and crawl audit
Full crawl mapped against the product database: how many URLs exist, how many are indexable, how many have unique content, how many are facet artefacts.
URL inventory with an indexability verdict per class.
- A written data contract mapping WooCommerce fields to every rendered block, with null-handling rules per field.
- One production template family with 7 blocks, of which 6 vary per row beyond string substitution.
- 558 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 14-day cycle.
- A ecommerce managers-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with Shopify and Klaviyo wired into the reporting loop.
- WooCommerce export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working order pathPreferred
Each page hands the visitor to a real order flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 769
- Clicks / month
- 10,766
- orders / month
- 205
- Pipeline value / month
- $15,990
- Indicative build
- $3,200
- Payback
- <1 month
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $2,900
195–558 URLs
Proving the index policy axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $7,500
3,100 URLs
eCommerce Managers with a proven dataset and a live order funnel.
- Everything in Pilot
- 3 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $15,600
12,400+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/ecommerce-managers/Hub. Human-written, links every axis, never generated.
/ecommerce-managers/{index}/Primary axis — one page per WooCommerce row that clears the gate.
/ecommerce-managers/{index}/{modifier}/Second axis. Only published where the pair has its own evidence.
/ecommerce-managers/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/ecommerce-managers/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 80% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 5 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| order path | A working order destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what ecommerce managers already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Week 2
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 3–5
First tranche live
465–1,085 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 6–9
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
184,000 facet URLs cut to 3,100 indexable
- Setup
- A WooCommerce store where filter combinations had generated a six-figure crawlable URL count.
- Mechanism
- Demand analysis on every facet combination, an index policy allowing only combinations with measurable search volume plus a differentiating block, and robots/canonical enforcement on the rest.
- Result
- Indexable set reduced to 3,100 intentional URLs; crawl requests to revenue pages rose 46% within two months.
Cases where we will not take the build
- Your WooCommerce data has fewer than 380 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no order destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
Bulk product SEO
Making 12,000 product pages individually worth indexing without writing 12,000 descriptions.
Scope this workstreamCollection page optimisation
Turning collection pages into the highest-converting, highest-ranking layer of the store.
Scope this workstreamCommerce integrations
Wiring product, review, inventory and merchandising systems into the publishing layer.
Scope this workstreamBuying questions ecommerce managers ask us
Pilot engagements start at $2,900 and cover the audit, contract, one template family and a gated first tranche. A full build for the 3,100-URL surface starts at $7,500. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the ecommerce managers surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
