We build and ship the page engine seo specialists need
A fixed-scope programmatic SEO build for seo specialists: we design the data contract against Screaming Frog, ship 720 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 2,480 indexed URLs earning roughly 208 leads a month at seo specialists' typical rates.
- Pilot
- from $4,300
- Build
- from $11,200
- Scale
- from $23,300
252–720 URLs
4,000 URLs
16,000+ URLs
The build, not the theory
Technical SEOs rarely fail at strategy. They fail at execution capacity: the crawl says 11,000 pages need a new title pattern, the CMS says one at a time, and dev has a roadmap through Q3. WpBulkPublishing is the execution layer — bulk meta, schema, canonicals, redirects and generated templates applied across an entire site from one screen, with a diff you can review before it commits. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually Screaming Frog, sometimes Google Search Console — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the lead path is wired into your funnel, not ours.
- Screaming Frog
- Google Search Console
- Ahrefs
- Semrush
- Sitebulb
- BigQuery
- Looker Studio
- IndexNow
Agency and in-house technical builds where the SEO owns the query model and we own execution.
Four phases, each with something shipped at the end
Crawl reconciliation
We diff your Screaming Frog or Sitebulb export against what the CMS actually stores, so the fix list is based on rendered output rather than intended output.
Reconciled fix list with row counts per issue.
- A written data contract mapping Screaming Frog fields to every rendered block, with null-handling rules per field.
- One production template family with 10 blocks, of which 3 vary per row beyond string substitution.
- 720 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 28-day cycle.
- A seo specialists-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with Google Search Console and Ahrefs wired into the reporting loop.
- Screaming Frog export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working lead pathPreferred
Each page hands the visitor to a real lead flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 992
- Clicks / month
- 5,952
- leads / month
- 83
- Pipeline value / month
- $15,770
- Indicative build
- $3,600
- Payback
- <1 month
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $4,300
252–720 URLs
Proving the anything safely axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $11,200
4,000 URLs
SEO Specialists with a proven dataset and a live lead funnel.
- Everything in Pilot
- 3 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $23,300
16,000+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/seo-specialists/Hub. Human-written, links every axis, never generated.
/seo-specialists/{anything}/Primary axis — one page per Screaming Frog row that clears the gate.
/seo-specialists/{anything}/{modifier}/Second axis. Only published where the pair has its own evidence.
/seo-specialists/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/seo-specialists/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 65% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 2 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| lead path | A working lead destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what seo specialists already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Week 2
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 3–5
First tranche live
600–1,400 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 6–9
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
11,400 titles rewritten in one job
- Setup
- An ecommerce client with a title pattern that truncated at 74 characters across every product URL.
- Mechanism
- One rule set with conditional length logic and brand-token fallbacks, dry-run against 200 rows, then committed with a stored rollback.
- Result
- 11,400 URLs corrected in a single afternoon; the previous quote from the dev team was nine sprints.
Cases where we will not take the build
- Your Screaming Frog data has fewer than 340 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no lead destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
Bulk meta, schema & sitemaps
The three bulk surfaces technical SEOs live in: metadata, structured data and XML sitemaps.
Scope this workstreampSEO workflows
The end-to-end programmatic workflow: data contract, gate, template, tranche, measure.
Scope this workstreamTechnical SEO case studies
Builds documented at the level a technical SEO can audit: crawl deltas, gate rates, index curves.
Scope this workstreamGSC, Ahrefs & Screaming Frog
Wiring your existing tool stack into the publishing layer so decisions are data-backed, not vibes.
Scope this workstreamBuying questions seo specialists ask us
Pilot engagements start at $4,300 and cover the audit, contract, one template family and a gated first tranche. A full build for the 4,000-URL surface starts at $11,200. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the seo specialists surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
