Profit calculator for agency owners — done for you
Model realised margin per build before you sign, with the hour leaks that usually eat it. Scoped as a standalone workstream or folded into a full agency owners build.
from $2,050 as a standalone workstream · included in the Agency Owners Build tier
- Target margin
- 48–62%
- Deliverables
- 4
- Runs with
- WordPress multisite
What we actually do here
Most agency programmatic work is priced on page count and delivered on hours. That mismatch is where margin dies. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing agency owners engagement or stands alone if that is the only piece you are missing.
- 1Audit
Cost-per-tranche model including QA and review loops
- 2Design
Sensitivity on client review rounds — the biggest hidden cost
- 3Build
Licence and infrastructure costs at 5k, 20k and 100k URLs
- 4Hand over
Break-even page count per pricing tier
- Interactive margin model for your rate card
- Quoted vs realised hours tracker
- Repricing recommendations per service line
- Scope template that caps review rounds
What the first weeks look like
- Week 1
Scoping call and data review
We look at what agency owners already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Weeks 3–4
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 5–8
First tranche live
1,800–4,200 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 9–14
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Other pieces of the agency owners build
Profit calculator — questions before you buy
48–62% blended is achievable on fixed-scope programmatic work. Below 35% usually means unlimited review rounds.
Programmatic SEO builds for other seats
Want the profit calculator for agency owners surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
