Fulfilment workflows for agency owners — done for you
The six-stage fulfilment runbook that lets a mid-level strategist deliver a programmatic build. Scoped as a standalone workstream or folded into a full agency owners build.
from $2,800 as a standalone workstream · included in the Agency Owners Build tier
- Stages
- 6 gated
- Deliverables
- 4
- Runs with
- WordPress multisite
What we actually do here
Repeatability beats talent for anything that happens more than twice. Programmatic delivery happens every engagement. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing agency owners engagement or stands alone if that is the only piece you are missing.
- 1Audit
Stage gates with named artefacts and owners
- 2Design
QA checklist covering schema, canonicals, links and gate logs
- 3Build
Client review loop capped at two rounds by design
- 4Hand over
Escalation path with defined response windows
- Six-stage runbook in your project tool
- QA checklist and sign-off template
- Client review scripts and sample-approval flow
- Escalation SLA
What the first weeks look like
- Week 1
Scoping call and data review
We look at what agency owners already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Weeks 3–4
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 5–8
First tranche live
1,800–4,200 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 9–14
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Other pieces of the agency owners build
Fulfilment workflows — questions before you buy
Six to ten weeks for a first tranche of 5k–15k URLs, including client review time.
Programmatic SEO builds for other seats
Want the fulfilment workflows for agency owners surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
