Minimum viable content strategy for startup founders — done for you
The smallest content surface that can prove or disprove search as a channel for your product. Scoped as a standalone workstream or folded into a full startup founders build.
from $2,200 as a standalone workstream · included in the Startup Founders Build tier
- Decision
- Week 9
- Deliverables
- 4
- Runs with
- WordPress
What we actually do here
An MVP content strategy has a falsifiable hypothesis. If yours does not, you are not testing, you are publishing. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing startup founders engagement or stands alone if that is the only piece you are missing.
- 1Audit
Narrowest viable query family selection
- 2Design
Tranche sizing maths for a readable signal
- 3Build
Instrumentation before launch, not after
- 4Hand over
Pre-agreed pass, adjust and stop thresholds
- Written hypothesis and threshold document
- Production template and 200–500 URL tranche
- Weekly signal dashboard
- Decision memo at the end of the window
What the first weeks look like
- Week 1
Scoping call and data review
We look at what startup founders already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Week 2
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 3–5
First tranche live
53–122 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 6–9
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Other pieces of the startup founders build
Minimum viable content strategy — questions before you buy
You can. Most teams that do spend the following year unpicking an axis that was never going to work.
Programmatic SEO builds for other seats
Want the minimum viable content strategy for startup founders surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
