Scheduling at scale for publishers — done for you
A calendar that generates its own briefs from recurring events, seasonality and data releases. Scoped as a standalone workstream or folded into a full publishers build.
from $3,350 as a standalone workstream · included in the Publishers Build tier
- Planned coverage
- 12 months out
- Deliverables
- 4
- Runs with
- WordPress VIP / self-hosted
What we actually do here
Most newsroom coverage is predictable. Predictable coverage should be scheduled by a system, not recalled by a person. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing publishers engagement or stands alone if that is the only piece you are missing.
- 1Audit
Recurring-event registry with lead-time rules
- 2Design
Seasonal demand curves mapped from Search Console history
- 3Build
Data-release triggers that create briefs with the data pre-attached
- 4Hand over
Capacity balancing across desks
- Twelve-month calendar with auto-generated briefs
- Recurring-event registry
- Seasonality model per section
- Desk capacity dashboard
What the first weeks look like
- Week 1
Scoping call and data review
We look at what publishers already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Weeks 3–4
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 5–8
First tranche live
6,000–14,000 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 9–14
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Scheduling at scale — questions before you buy
No. It removes the recall burden so editors spend judgement on what is not predictable.
Programmatic SEO builds for other seats
Want the scheduling at scale for publishers surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
