Publishing hundreds of pieces a day without markup drift or duplicate signals. Scoped as a standalone workstream or folded into a full publishers build.
from $3,350 as a standalone workstream · included in the Publishers Build tier
At newsroom volume, consistency has to be enforced by the pipeline. Style guides alone do not survive deadline pressure. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing publishers engagement or stands alone if that is the only piece you are missing.
Ingest from wire feeds, contributor submissions and internal desks
Markup applied at save, not by a later cleanup job
Duplicate and near-duplicate detection before publish
Embargo and scheduled-release handling
We look at what publishers already hold — systems, exports, APIs — and score each axis for demand and defensibility.
The data contract is written and the first template is designed against real rows, not placeholders.
6,000–14,000 URLs published with schema, internal links, sitemap entries and IndexNow.
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Yes, with capability-scoped roles; their output still passes the same markup and duplicate gates.
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.