The three programmatic plays that fit a founder's runway: launch pages, validation pages and scale pages. Scoped as a standalone workstream or folded into a full entrepreneurs build.
from $1,750 as a standalone workstream · included in the Entrepreneurs Build tier
Founders should not build a 30,000-page architecture on day one. Each stage has its own page family and its own exit test. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing entrepreneurs engagement or stands alone if that is the only piece you are missing.
Launch: 40–120 pages targeting product-adjacent bottom-funnel queries
Validate: one axis widened to ~600 URLs with a hard indexation checkpoint
Scale: multi-axis crossing only after the validation tranche clears 55% indexation
Kill criteria written before the batch ships, not after
We look at what entrepreneurs already hold — systems, exports, APIs — and score each axis for demand and defensibility.
The data contract is written and the first template is designed against real rows, not placeholders.
90–210 URLs published with schema, internal links, sitemap entries and IndexNow.
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
When over half the tranche is indexed and at least 15% of indexed URLs hold impressions after 45 days.
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.