What a founder-scale programmatic build actually costs, broken into the parts you can do yourself. Scoped as a standalone workstream or folded into a full entrepreneurs build.
from $1,300 as a standalone workstream · included in the Entrepreneurs Build tier
Most of the cost is thinking, not publishing. We price the thinking and let you own the publishing. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing entrepreneurs engagement or stands alone if that is the only piece you are missing.
Data audit and template design as a fixed-scope engagement
Generation and QA priced per tranche, not per month
The parts we deliberately hand to you to keep the bill down
Plugin licence vs done-for-you: honest break-even maths
We look at what entrepreneurs already hold — systems, exports, APIs — and score each axis for demand and defensibility.
The data contract is written and the first template is designed against real rows, not placeholders.
90–210 URLs published with schema, internal links, sitemap entries and IndexNow.
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Only if you want ongoing expansion. The core build is fixed scope and you can stop after it.
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.