Editorial pipelines for content managers — done for you
A two-stream pipeline where pattern pages and narrative pages have different rules, owners and SLAs. Scoped as a standalone workstream or folded into a full content managers build.
from $2,850 as a standalone workstream · included in the Content Managers Build tier
- Streams
- 2, separate SLAs
- Deliverables
- 4
- Runs with
- WordPress
What we actually do here
Running generated and hand-written content through one workflow makes both worse. Split the stream and both get faster. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing content managers engagement or stands alone if that is the only piece you are missing.
- 1Audit
Pattern stream: generate → gate → sample → publish
- 2Design
Narrative stream: brief → draft → edit → expert review → publish
- 3Build
Shared taxonomy so both streams interlink automatically
- 4Hand over
Capacity planning per stream instead of a single backlog
- Two documented pipelines with SLAs
- Role and ownership matrix
- Shared taxonomy and internal-link rules
- Capacity model per stream
What the first weeks look like
- Week 1
Scoping call and data review
We look at what content managers already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Week 2
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 3–5
First tranche live
450–1,050 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 6–9
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Other pieces of the content managers build
Editorial pipelines — questions before you buy
Yes at small scale, but the SLAs must stay separate or the pattern stream will always be deprioritised.
Programmatic SEO builds for other seats
Want the editorial pipelines for content managers surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
