Done-for-you programmatic SEO, built for travel marketers
A fixed-scope programmatic SEO build for travel marketers: we design the data contract against Amadeus / Skyscanner APIs, ship 338 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 1,166 indexed URLs earning roughly 441 booking enquirys a month at travel marketers' typical rates.
- Pilot
- from $3,600
- Build
- from $9,400
- Scale
- from $19,400
118–338 URLs
1,880 URLs
7,520+ URLs
The build, not the theory
Every travel site has a destination page. Almost none of them are worth indexing, because they are prose about a place rather than answers to a trip decision: when to go, what it costs in each month, how to get there, what is available on the dates being considered. Those answers come from data — pricing, weather, route, event and availability feeds — and that is what makes a generated travel surface defensible. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually Amadeus / Skyscanner APIs, sometimes Booking / Expedia feeds — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the booking enquiry path is wired into your funnel, not ours.
- Amadeus / Skyscanner APIs
- Booking / Expedia feeds
- OpenWeather historical data
- Google Things to Do
- WordPress
- Cloudflare
- GA4
Operator and destination builds where conversion is an enquiry or booking start.
Four phases, each with something shipped at the end
Demand curve mapping
Search demand by destination and month mapped against booking windows, so publishing is timed to when people decide, not when they travel.
Destination demand calendar.
- A written data contract mapping Amadeus / Skyscanner APIs fields to every rendered block, with null-handling rules per field.
- One production template family with 7 blocks, of which 4 vary per row beyond string substitution.
- 338 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 35-day cycle.
- A travel marketers-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with Booking / Expedia feeds and OpenWeather historical data wired into the reporting loop.
- Amadeus / Skyscanner APIs export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working booking enquiry pathPreferred
Each page hands the visitor to a real booking enquiry flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 466
- Clicks / month
- 9,786
- booking enquirys / month
- 176
- Pipeline value / month
- $98,560
- Indicative build
- $2,600
- Payback
- <1 month
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $3,600
118–338 URLs
Proving the trip decision axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $9,400
1,880 URLs
Travel Marketers with a proven dataset and a live booking enquiry funnel.
- Everything in Pilot
- 4 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $19,400
7,520+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/travel-marketers/Hub. Human-written, links every axis, never generated.
/travel-marketers/{trip}/Primary axis — one page per Amadeus / Skyscanner APIs row that clears the gate.
/travel-marketers/{trip}/{modifier}/Second axis. Only published where the pair has its own evidence.
/travel-marketers/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/travel-marketers/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 80% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 3 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| booking enquiry path | A working booking enquiry destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what travel marketers already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Week 2
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 3–5
First tranche live
282–658 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 6–9
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Destination × month pages timed to the booking window
- Setup
- A tour operator publishing destination guides in the month of travel, consistently arriving after the decision.
- Mechanism
- Booking-window analysis moved publishing four months earlier and added destination × month pages carrying historical price and weather data.
- Result
- 1,880 gated destination-month pages; peak-season enquiries rose 2.4× against the prior year on the same inventory.
Cases where we will not take the build
- Your Amadeus / Skyscanner APIs data has fewer than 260 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no booking enquiry destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
Buying questions travel marketers ask us
Pilot engagements start at $3,600 and cover the audit, contract, one template family and a gated first tranche. A full build for the 1,880-URL surface starts at $9,400. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the travel marketers surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
