We build and ship the page engine finance marketers need
A fixed-scope programmatic SEO build for finance marketers: we design the data contract against Plaid / Open Banking APIs, ship 252 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 868 indexed URLs earning roughly 333 applications a month at finance marketers' typical rates.
- Pilot
- from $2,700
- Build
- from $7,000
- Scale
- from $14,600
88–252 URLs
1,400 URLs
5,600+ URLs
The build, not the theory
Financial content competes on two axes almost nobody gets right at once: accuracy at the moment of reading, and regulatory compliance in every market where the page is visible. Both are solved by treating rates, fees, eligibility criteria and product terms as live data with timestamps and sources, and by making the compliance rule set a generation-time gate rather than a post-publication review. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually Plaid / Open Banking APIs, sometimes Provider rate feeds — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the application path is wired into your funnel, not ours.
- Plaid / Open Banking APIs
- Provider rate feeds
- Salesforce Financial Services
- Segment
- WordPress
- Compliance workflow tooling
- GA4
Comparison and lender builds where conversion is a completed application or lead handoff.
Four phases, each with something shipped at the end
Data sourcing
Rate, fee and eligibility data mapped to authoritative sources with refresh frequency and a fallback policy when a feed is unavailable.
Source register with refresh SLAs.
- A written data contract mapping Plaid / Open Banking APIs fields to every rendered block, with null-handling rules per field.
- One production template family with 7 blocks, of which 4 vary per row beyond string substitution.
- 252 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 42-day cycle.
- A finance marketers-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with Provider rate feeds and Salesforce Financial Services wired into the reporting loop.
- Plaid / Open Banking APIs export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working application pathPreferred
Each page hands the visitor to a real application flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 347
- Clicks / month
- 5,552
- applications / month
- 133
- Pipeline value / month
- $31,920
- Indicative build
- $2,400
- Payback
- <1 month
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $2,700
88–252 URLs
Proving the numbers live axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $7,000
1,400 URLs
Finance Marketers with a proven dataset and a live application funnel.
- Everything in Pilot
- 2 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $14,600
5,600+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/finance-marketers/Hub. Human-written, links every axis, never generated.
/finance-marketers/{numbers}/Primary axis — one page per Plaid / Open Banking APIs row that clears the gate.
/finance-marketers/{numbers}/{modifier}/Second axis. Only published where the pair has its own evidence.
/finance-marketers/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/finance-marketers/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 70% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 3 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| application path | A working application destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what finance marketers already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Week 2
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 3–5
First tranche live
210–490 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 6–9
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Compliance moved from post-publish to pre-generate
- Setup
- A lending comparison site where legal reviewed pages after publication and regularly requested urgent edits.
- Mechanism
- Disclosure and phrasing rules encoded as generation gates per market, plus as-of stamps and staleness thresholds on every rate field.
- Result
- Post-publication compliance requests fell from a weekly occurrence to two in nine months, both caused by a provider feed change rather than template output.
Cases where we will not take the build
- Your Plaid / Open Banking APIs data has fewer than 220 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no application destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
Buying questions finance marketers ask us
Pilot engagements start at $2,700 and cover the audit, contract, one template family and a gated first tranche. A full build for the 1,400-URL surface starts at $7,000. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the finance marketers surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
