Programmatic SEO service for education marketers
A fixed-scope programmatic SEO build for education marketers: we design the data contract against SITS / Banner / Ellucian, ship 198 reviewed URLs in the first tranche, and hand you the templates, gates and runbook. Modelled at 682 indexed URLs earning roughly 276 application enquirys a month at education marketers' typical rates.
- Pilot
- from $3,600
- Build
- from $9,400
- Scale
- from $19,400
69–198 URLs
1,100 URLs
4,400+ URLs
The build, not the theory
Education search is unusually structured: prospective students search by subject, level, location, delivery mode and entry pathway, and they compare on a short list of hard attributes. Institutions typically hold all of that data in a course catalogue nobody has ever rendered as an indexable, comparable page family. Doing that well also fixes the seasonal cliff, because outcome and comparison pages earn traffic outside admissions peaks. That is the strategy. This page is the service: what we actually do, in what order, at what price, and the conditions under which we tell you not to buy it. Every engagement starts by pointing at one real system you already run — usually SITS / Banner / Ellucian, sometimes UCAS / Common App data — and asking whether its rows can answer a query shape better than a human writing prose. If the answer is no, the engagement stops at the audit and you keep the findings. If the answer is yes, we write the data contract, design one template family against real rows, publish a gated first tranche, and only widen the axis after Search Console proves the pattern indexes. Nothing about this is a retainer: the engine installs on your WordPress, and the application enquiry path is wired into your funnel, not ours.
- SITS / Banner / Ellucian
- UCAS / Common App data
- HESA / IPEDS outcome data
- Moodle / Canvas
- WordPress
- Salesforce Education Cloud
- GA4
Institution builds where conversion is a prospectus request or application start.
Four phases, each with something shipped at the end
Catalogue extraction
Course data pulled from the student record system with field mapping, fee-by-residency logic and accreditation attributes.
Normalised course dataset.
- A written data contract mapping SITS / Banner / Ellucian fields to every rendered block, with null-handling rules per field.
- One production template family with 7 blocks, of which 6 vary per row beyond string substitution.
- 198 published URLs with schema, internal links, sitemap entries and IndexNow pings.
- An index-eligibility gate that refuses to publish rows below your evidence threshold.
- Search Console cohort reporting split by template family, not by page.
- A refresh job that rewrites stale rows on a 14-day cycle.
- A education marketers-specific runbook: how to add an axis, how to kill one, how to roll back a bad batch.
- Handover session with UCAS / Common App data and HESA / IPEDS outcome data wired into the reporting loop.
- SITS / Banner / Ellucian export or API accessRequired
The rows are the product. Without them there is no page family, only prose.
- One named approverRequired
A single person who can sign off a template without a committee round.
- WordPress admin or stagingRequired
We generate into your environment; we do not host your pages.
- A working application enquiry pathPreferred
Each page hands the visitor to a real application enquiry flow — form, checkout, booking or trial.
- Search Console property accessPreferred
Cohort-level indexation data is how we decide what widens and what gets cut.
- Review capacity: one page per family, per batchPreferred
A human signs the sample before the batch publishes. That is the scaled-content defence.
Quote and payback estimator
Defaults are this seat's modelled economics. Move them to your own numbers — the build estimate and payback window recalculate live. It is a model, not a quote; the fixed proposal comes after the scoping call.
- Indexed URLs (62% gate)
- 273
- Clicks / month
- 4,095
- application enquirys / month
- 111
- Pipeline value / month
- $45,510
- Indicative build
- $2,400
- Payback
- <1 month
The 62% index rate is the conservative figure we plan against, not a promise. Batches that gate harder index higher.
Three ways to buy this build
Pilot
from $3,600
69–198 URLs
Proving the the catalogue axis exists before you fund a build.
- Data audit + contract
- One template family
- Gated first tranche
- Indexation read at day 30
Build
Most boughtfrom $9,400
1,100 URLs
Education Marketers with a proven dataset and a live application enquiry funnel.
- Everything in Pilot
- 4 template families
- Schema + internal link graph
- Refresh job + rollback
- Runbook handover
Scale
from $19,400
4,400+ URLs
Multi-axis surfaces where one bad batch would be expensive to unwind.
- Everything in Build
- Multi-axis expansion plan
- Release drip + quota control
- Quarterly axis pruning
- Named delivery lead
The shape of the surface before a single page is written
/education-marketers/Hub. Human-written, links every axis, never generated.
/education-marketers/{the}/Primary axis — one page per SITS / Banner / Ellucian row that clears the gate.
/education-marketers/{the}/{modifier}/Second axis. Only published where the pair has its own evidence.
/education-marketers/compare/{a}-vs-{b}/Comparison family. Capped at pairs with real query volume.
/education-marketers/updates/Change log for the dataset — freshness signal, not filler.
Rules that decide whether a row earns a URL
| Gate | Test | If it fails |
|---|---|---|
| Row completeness | ≥ 80% of contract fields present | Below threshold the row renders as a directory entry, not a URL. |
| Evidence density | ≥ 5 unique data points not shared with a sibling row | Fails → folded into the parent page as a section. |
| Demand | A measurable query shape in Search Console, Semrush or paid data | No demand → the axis is dropped before templates are written. |
| application enquiry path | A working application enquiry destination for the row | Missing → the page publishes noindex until the path exists. |
| Human sample | One page per family per batch reviewed and signed | Unsigned batches do not leave staging. |
What the first weeks look like
- Week 1
Scoping call and data review
We look at what education marketers already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Week 2
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 3–5
First tranche live
165–385 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 6–9
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
A catalogue that had never been indexed
- Setup
- A university with 740 courses rendered through a JavaScript search widget that crawlers could not enter.
- Mechanism
- Course data extracted to server-rendered pages with entry pathways per qualification, fees by residency and Course schema, plus a subject comparison layer.
- Result
- 740 previously invisible courses became indexable; off-peak organic sessions rose 3.1× as the evergreen layer matured.
Cases where we will not take the build
- Your SITS / Banner / Ellucian data has fewer than 220 usable rows — a hand-written hub will outperform a thin page family.
- The query shape is dominated by one brand's own properties and no third party ranks on page one.
- There is no application enquiry destination, so the pages would earn traffic you cannot bank.
- You want volume as the goal. We size to evidence, and evidence usually caps the count lower than you hoped.
Buy the whole build, or one piece of it
Buying questions education marketers ask us
Pilot engagements start at $3,600 and cover the audit, contract, one template family and a gated first tranche. A full build for the 1,100-URL surface starts at $9,400. Pricing is fixed at proposal — we do not bill by page or by hour.
Other seats we scope builds for
Want the education marketers surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
