Why WBP vs building in-house for ctos — done for you
A three-year TCO comparison you can take to a build-vs-buy discussion, including the case for building. Scoped as a standalone workstream or folded into a full ctos build.
from $2,450 as a standalone workstream · included in the CTOs Build tier
- Horizon
- 3-year TCO
- Deliverables
- 4
- Runs with
- Kubernetes / ECS
What we actually do here
The in-house estimate is always the build. The real number is the build plus five years of maintenance and one rewrite. We run this as a fixed-scope workstream: 4 defined deliverables, one named approver, and a written handover at the end. It attaches to an existing ctos engagement or stands alone if that is the only piece you are missing.
- 1Audit
Engineer-quarter estimate for feature parity
- 2Design
Maintenance load: schema changes, WordPress upgrades, edge cases
- 3Build
Opportunity cost against your actual product roadmap
- 4Hand over
The conditions under which building genuinely wins
- Three-year TCO model with your rates
- Feature-parity scope breakdown
- Risk register for each option
- Written recommendation, including 'build it' when true
What the first weeks look like
- Week 1
Scoping call and data review
We look at what ctos already hold — systems, exports, APIs — and score each axis for demand and defensibility.
- Weeks 3–4
Contract and template design
The data contract is written and the first template is designed against real rows, not placeholders.
- Weeks 5–8
First tranche live
3,750–8,750 URLs published with schema, internal links, sitemap entries and IndexNow.
- Weeks 9–14
Read, widen, hand over
Indexation and impression data decides what widens and what gets cut. Templates, gates and runbook transfer to you.
Other pieces of the ctos build
Why WBP vs building in-house — questions before you buy
Yes — for teams where content generation is part of the product itself rather than marketing infrastructure.
Programmatic SEO builds for other seats
Want the why wbp vs building in-house for ctos surface scoped before you build it?
We'll audit the data source, size the first batch, set the performance budget and tell you honestly if programmatic is the wrong tool for your category.
