Industry playbook
SEO services for real estate
Brokerages, marketplaces and proptech platforms with high-churn listings.
Who we work with: Marketing VPs and product leads at brokerages and proptech.
Where real estate & proptech teams get stuck
- Listing pages 404 on expiry — link equity leaks.
- Neighbourhood pages are copy-pasted across cities.
- Search-result URLs spawn duplicate content.
- Voice / AI-search doesn't surface the site.
What we ship for you
- Listing-expiry redirect + hub policy that keeps equity.
- Neighbourhood hubs with real market data and imagery.
- Faceted URL policy with clean canonicals + noindex.
- Speakable + local-business schema wired site-wide.
The WBP ecosystem behind every real estate & proptech engagement.
You're not buying a single plugin. Every real estate & proptech playbook draws from the full ecosystem — WordPress plugins, standalone tools, MCP servers, REST APIs, mobile / desktop apps, GPTs, and done-for-you services.
WordPress plugins
OmniSEO, programmatic engines, publishing, migrations and schema plugins for the WP surface.
Standalone tools
Web apps for keyword research, SERP tracking, content briefs and audits — no WP required.
MCP servers
Model Context Protocol servers your AI stack plugs into for research, publishing and ops.
APIs & CLIs
REST APIs and command-line tools for automating publishing, migrations and reporting.
Apps & GPTs
Mobile / desktop companion apps plus custom GPTs for briefing, editing and QA.
Done-for-you services
Fixed-price services and micro-gigs delivered by our team when you want us to run it.
Numbers that shape the real estate & proptech playbook.
- 51%
- of home buyers start on Google or Zillow, not a broker site
- 62%
- of local proptech traffic now touches an AI answer surface
Source: NAR Buyer Report 2024
Source: Voice Search Insights 2025
Every service, tuned for real estate & proptech.
Same fixed pricing. Same delivery. Every playbook adjusted for the queries, schema and buyer signals your industry actually runs on.
Strategy
Site Planning for Real estate & proptech
The 4-week planning sprint that stops you from building the wrong website.
from $1,499
Infrastructure
Hosting & Domain Management for Real estate & proptech
Your hosting, domains, DNS and edge network — set up right and kept boring.
from $899
Configuration
Social Media, Plugins & Systems for Real estate & proptech
Your plugin stack, social presence and posting automation — configured to actually work together.
from $1,199
Off-page
Backlinking Servers for Real estate & proptech
Owned, warmed and network-diverse infrastructure for the backlinks you actually control.
from $1,799
Data plumbing
Integrations for Real estate & proptech
Every analytics, tracking and automation tool wired in — once, correctly, with server-side events.
from $1,299
Debugging
Bug Fixes for Real estate & proptech
The stubborn WordPress bugs your last dev couldn’t reproduce.
from $499
Design
Design for Real estate & proptech
A production-grade design system, not a Figma file nobody uses.
from $2,499
Care plan
Maintenance & Management for Real estate & proptech
Your WordPress site kept boring: patched, backed up, monitored — with a human on-call.
from $199
Engineering
Custom Development for Real estate & proptech
The custom WordPress engineering your business logic actually needs.
from $3,499
Scale engineering
Programmatic SEO for Real estate & proptech
Publish at scale on WordPress without triggering Google’s scaled-content policy.
from $2,979
AI visibility
AI Visibility for Real estate & proptech
The flagship engagement that makes assistants recommend you instead of your competitor.
from $3,979
Local real estate & proptech markets we serve.
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WooCommerce and Shopify-headless stores with large catalogues and thin PDP copy.
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Agencies white-labelling the full WBP ecosystem — plugins, tools, MCP servers and services — across their client roster.
Publishers & news
News, magazine and long-form publishers with 5k+ URLs.
Healthcare & medical
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Legal & law firms
Multi-practice firms competing on local + practice-area queries.
