Industry playbook
SEO services for law firms
Multi-practice firms competing on local + practice-area queries.
Who we work with: Partners, marketing leads and BD directors at 5–200 lawyer firms.
Where legal & law firms teams get stuck
- Practice-area pages read like brochures, not answers.
- Attorney bios aren't wired as Person schema.
- Location + practice combos aren't programmatically covered.
- Compliance reviews block quick SEO iterations.
What we ship for you
- Practice-area hubs with authoritative answer blocks.
- Attorney bios as full Person + hasCredential schema.
- Programmatic /practice-area/in/city pages, compliance-approved.
- Editorial workflow that reviews SEO changes without stalling ranking.
The WBP ecosystem behind every legal & law firms engagement.
You're not buying a single plugin. Every legal & law firms playbook draws from the full ecosystem — WordPress plugins, standalone tools, MCP servers, REST APIs, mobile / desktop apps, GPTs, and done-for-you services.
WordPress plugins
OmniSEO, programmatic engines, publishing, migrations and schema plugins for the WP surface.
Standalone tools
Web apps for keyword research, SERP tracking, content briefs and audits — no WP required.
MCP servers
Model Context Protocol servers your AI stack plugs into for research, publishing and ops.
APIs & CLIs
REST APIs and command-line tools for automating publishing, migrations and reporting.
Apps & GPTs
Mobile / desktop companion apps plus custom GPTs for briefing, editing and QA.
Done-for-you services
Fixed-price services and micro-gigs delivered by our team when you want us to run it.
Numbers that shape the legal & law firms playbook.
- 96%
- of legal clients say online research shaped their firm shortlist
- 3.2×
- more form-fills from firms with location + practice programmatic pages
Source: Clio Legal Trends 2024
Source: WBP client data 2025
Every service, tuned for legal & law firms.
Same fixed pricing. Same delivery. Every playbook adjusted for the queries, schema and buyer signals your industry actually runs on.
Strategy
Site Planning for Legal & law firms
The 4-week planning sprint that stops you from building the wrong website.
from $1,499
Infrastructure
Hosting & Domain Management for Legal & law firms
Your hosting, domains, DNS and edge network — set up right and kept boring.
from $899
Configuration
Social Media, Plugins & Systems for Legal & law firms
Your plugin stack, social presence and posting automation — configured to actually work together.
from $1,199
Off-page
Backlinking Servers for Legal & law firms
Owned, warmed and network-diverse infrastructure for the backlinks you actually control.
from $1,799
Data plumbing
Integrations for Legal & law firms
Every analytics, tracking and automation tool wired in — once, correctly, with server-side events.
from $1,299
Debugging
Bug Fixes for Legal & law firms
The stubborn WordPress bugs your last dev couldn’t reproduce.
from $499
Design
Design for Legal & law firms
A production-grade design system, not a Figma file nobody uses.
from $2,499
Care plan
Maintenance & Management for Legal & law firms
Your WordPress site kept boring: patched, backed up, monitored — with a human on-call.
from $199
Engineering
Custom Development for Legal & law firms
The custom WordPress engineering your business logic actually needs.
from $3,499
Scale engineering
Programmatic SEO for Legal & law firms
Publish at scale on WordPress without triggering Google’s scaled-content policy.
from $2,979
AI visibility
AI Visibility for Legal & law firms
The flagship engagement that makes assistants recommend you instead of your competitor.
from $3,979
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