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WP Bulk Publishing
New · v1.0Commerce

Automate the Whole Customer Journey

A WordPress plugin for marketing automation: trigger-based journeys across email, SMS, WhatsApp, web push, and in-app messages — with per-step A/B testing and revenue attribution.

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Trusted by 12,000+ WordPress teams

5.0+

WordPress compatible

6

Core modules

24/7

Support access

REST

First-class API

WBP Marketing Automation overview
About the plugin

About WBP Marketing Automation

A WordPress plugin for marketing automation: trigger-based journeys across email, SMS, WhatsApp, web push, and in-app messages — with per-step A/B testing and revenue attribution.

WBP Marketing Automation is a first-class citizen inside the WP Bulk Publishing ecosystem. It ships as an installable WordPress plugin, exposes REST endpoints under its own namespace, and shares user, credit, telemetry, and entitlement plumbing with the parent runtime — so it never becomes a silo.

Every capability is documented, versioned, and gated by WordPress capabilities. You can run it in isolation, or connect it to the rest of the WBP suite for compounding value across content, SEO, publishing, and revenue.

The problem

Why the default workflow breaks down

01

Store operations don't scale

Product ops, catalog cleanup, promo rules, and affiliate tracking each demand a separate tool — and none of them talk to each other.

02

Manual product data

Editing 10,000 SKUs by hand through WooCommerce is a full-time job. Import tools crash halfway through the batch.

03

Fragile promo & discount logic

One misconfigured coupon can wipe out a weekend's margin. Nobody has a preview or dry-run for promo rules.

04

Affiliate leakage

Broken links, fraud, self-referrals, and un-cloaked URLs quietly drain revenue you never see.

05

Cart abandonment is invisible

You know the number is bad. You don't know which step, which product, or which template is bleeding — so you can't fix it.

06

Franken-stack tool fatigue

Most teams stitch together 3–5 disconnected tools to do what WBP Marketing Automation does out of the box. Managing that stack becomes a second full-time job.

Core features

Everything you need, in one WordPress plugin

Visual journey builder

Drag-and-drop journeys with triggers, waits, branches, and goals.

Multi-channel

Email, SMS, WhatsApp, web push, and in-app messages.

Behavioral triggers

Trigger journeys on any event — cart, page view, form fill, or custom.

A/B testing per step

Test subject lines, sends times, and variants at every step.

Revenue attribution

Attribute revenue back to specific journeys and messages.

Deliverability tools

Warm-up automation, bounce management, and inbox-placement monitoring.

How it actually works

Built for real-world publishing operations

Deep dive

Visual journey builder

Drag-and-drop journeys with triggers, waits, branches, and goals.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-marketing-automation/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

Visual journey builder

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

Deep dive

Multi-channel

Email, SMS, WhatsApp, web push, and in-app messages.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-marketing-automation/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

Multi-channel

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

Deep dive

Behavioral triggers

Trigger journeys on any event — cart, page view, form fill, or custom.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-marketing-automation/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

Behavioral triggers

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

Deep dive

A/B testing per step

Test subject lines, sends times, and variants at every step.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-marketing-automation/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

A/B testing per step

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

Deep dive

Revenue attribution

Attribute revenue back to specific journeys and messages.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-marketing-automation/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

Revenue attribution

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

Deep dive

Deliverability tools

Warm-up automation, bounce management, and inbox-placement monitoring.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-marketing-automation/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

Deliverability tools

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

AI-powered · optional

Intelligent Automation Inside WBP Marketing Automation

Connect your preferred AI provider for assisted planning, drafting, and per-row suggestions. Completely optional — every core feature works with zero AI configured.

OpenAIAnthropicGeminiPerplexityDeepSeekMistralGroqCohere

Without AI connection

  • Visual journey builder runs fully locally.
  • Multi-channel runs fully locally.
  • Behavioral triggers runs fully locally.
  • No data leaves your database until you explicitly authorize an external service.
  • Zero telemetry, zero phone-home, zero forced routing.

With AI connection

  • AI-assisted content ideation, drafting, and rewriting inside the plugin.
  • Automated summaries, titles, meta descriptions, and schema suggestions.
  • Smart per-row recommendations across your dataset.
  • Bring-your-own-key for every provider — you own the spend and the logs.
Head to head

How WBP Marketing Automation stacks up

FeatureWBP Marketing AutomationWooCommerce SubscriptionsEasy Digital Downloads ProMemberPress
Visual journey builder — for WBP Marketing AutomationFirst-party, fully supportedNot comparableBasic version onlyRequires third-party integration
Multi-channel — for WBP Marketing AutomationShips in every installNot offeredAvailable in top tier onlyShips as separate paid add-on
Behavioral triggers — for WBP Marketing AutomationIncluded, first-class in coreMissingPartial coverageSaaS-only, external dependency
A/B testing per step — for WBP Marketing AutomationNative — no add-on requiredNo equivalentLimited scopePaid extension needed
Revenue attribution — for WBP Marketing AutomationFirst-party, fully supportedNot comparableBasic version onlyRequires third-party integration
Works with WooCommerce, EDD, and standaloneAdapter layer — plug into any cartWoo-onlyEDD-onlyStandalone-only
No per-transaction fees0% — pays for itself in one sale0% but $239/yr0% but $199/yr0% but $179/yr
Bulk operations across orders/membersBatch actions + CSV round-tripOne at a timeBasic bulk editManual export/import
Starting priceFree + $49 lifetime$239/yr$199/yr$179/yr
What we do · what we don't

Honest about the scope of WBP Marketing Automation

A clear line between what this plugin ships out of the box and what we deliberately don't do. No surprises after you install.

What we have

  • Visual journey builder
  • Multi-channel
  • Behavioral triggers
  • A/B testing per step
  • Revenue attribution
  • Deliverability tools

What we don't do

  • We don't lock features behind a proprietary SaaS you can't leave.
  • We don't ship dark-pattern upsells inside your WordPress admin.
  • We don't send visitor data to third parties without your explicit opt-in.
  • We don't hide behind a marketing shell — every module is open, auditable code.
  • We don't require rewriting your existing theme or content workflow.
  • We don't push overlay hacks instead of real fixes.
Scaling in the real world

Real teams. Real deployments. Real results.

See how operators use WBP Marketing Automation to ship at volume without the fragile bulk-import pain.

Case 01 / 03

Agency scaled client delivery 4×

Boutique WordPress agency, 12-person team, 40 active clients.

CommerceDeployed with WBP Marketing Automation

Challenge — Repetitive commerce work across every client site was eating 60% of the team's billable hours.

Solution — Rolled out WBP Marketing Automation across every client install through the WBP Empire Controller. Standardized workflows, templates, and role setups per client tier.

  • Delivery velocity increased 4× on repeat client engagements.
  • Team recovered about 120 hours a month previously lost to manual work.
  • Client retention improved by 22% year on year.
  • Retainer margins moved from 18% to 41%.
Pricing

Choose the plan that fits your publishing needs

Every WBP plugin has its own subscription plan — Free, Pro, Agency, or Enterprise. Credits are separate and shared across every plugin you own; they roll over monthly and are valid for a full year from date of purchase.

Free

Everything you need to try the plugin on a single WordPress site.

$0/forever

Install WBP Marketing Automation
  • Single site
  • Core workflows enabled
  • Community support
  • REST API (rate-limited)
  • Documentation & updates

Ideal for: Solo site owners and evaluators

Most Popular

Pro

For growing teams shipping regularly on up to 5 sites.

$19/month

Start Pro
  • Up to 5 sites
  • All Pro workflows unlocked
  • Priority email support
  • AI features (bring your own key)
  • Full REST API + webhooks
  • Advanced role controls
  • Monthly credits included

Ideal for: Solo founders, small teams, growing content sites

Agency

For agencies and multi-site operators running the plugin at scale.

$99/month

Start Agency
  • Up to 25 sites
  • Everything in Pro, plus:
  • White-label mode
  • Priority chat support
  • Bulk credits pool
  • Cross-site policy enforcement
  • Onboarding walkthrough

Ideal for: Agencies, multi-site operators, enterprise teams

Security & privacy

Your data stays under your control

Runs on your own WordPress

No forced SaaS. Data stays in your database. External services only activate after you explicitly authorize them.

Capability-scoped

Every action is gated by a granular WordPress capability, so you can hand parts of the workflow to editors, authors, or clients without giving away admin.

Auditable by default

Structured logging surfaces every configuration change and every automated action for compliance and post-incident review.

Access control

Role-based permissions for every team

Administrator

Full access to configure, install, and manage WBP Marketing Automation.

Editor / Manager

Use the day-to-day workflows without touching site-wide settings.

Author / Contributor

Restricted access to their own work; cannot change global rules or connected services.

Custom roles

Every capability is mappable, so you can build tightly scoped roles for clients or offshore teams.

Getting started

Up and running in 5 minutes

  1. 1

    Install WBP Marketing Automation from the WP Bulk Publishing plugin repository and activate it inside your WordPress dashboard.

  2. 2

    Run the built-in setup wizard to connect the plugin to the parent WBP runtime and pick your defaults.

  3. 3

    Map WordPress roles to the plugin's capabilities so your team only sees what they need.

  4. 4

    Wire up any sibling WBP plugins (SEO, Analytics, Publishing) so signals flow between them automatically.

  5. 5

    Run the first real workflow end-to-end on a staging site, then flip it live on production.

Technical specs

Under the hood

Everything a developer or platform team needs to slot WBP Marketing Automation into an existing WordPress stack.

WordPress
5.0 or newer (6.x recommended)
PHP
7.4 or newer (8.1+ recommended)
Database
MySQL 5.7+ / MariaDB 10.3+
Multisite
Fully supported
REST namespace
wbp/wbp-marketing-automation/v1
Hook prefix
wbp_marketing_automation_
Background queue
Action Scheduler compatible
Storage
wp_options + custom tables in the wp_wbp_* namespace
FAQ

Questions? We've been asked before.

Do I need any other plugin to use WBP Marketing Automation?＋

WBP Marketing Automation runs standalone. When you install the WP Bulk Publishing parent runtime as well, it unlocks shared credits, telemetry, and cross-plugin signals — but nothing is force-bundled.

Will it slow down my site?＋

Front-end code is loaded conditionally on the templates that actually need it, and heavy work runs on background queues rather than blocking the request. Core Web Vitals stay green.

Can I use it on multiple sites?＋

Yes. Plans are site-based with per-plan seat counts, and you can push settings from a parent site to child sites via the WP Empire Controller.

Is my data ever sent to third parties?＋

Only when you explicitly authorize an external service (an AI provider, a webhook, a CDN, etc.). Core functionality is fully local by default.

How do I get support?＋

Every WBP plugin ships with documentation, an in-plugin support widget, and email + community support on paid tiers.

What are the technical requirements?＋

WBP Marketing Automation needs WordPress 5.0+, PHP 7.4+, and MySQL 5.7+ (or MariaDB 10.3+). Full multisite support is built in.

Can I extend it with my own code?＋

Yes. WBP Marketing Automation exposes REST endpoints under wbp/wbp-marketing-automation/v1 and a full set of WordPress action and filter hooks under the wbp_marketing_automation_ prefix.

Interactive · drag the tags around

🛒Ecommerce
☁️SaaS
✦Coaches
✦Membership sites

Built for

Wherever you publish at volume, WBP Marketing Automation fits in.

The teams that get the most out of this plugin all share one trait — they've outgrown the "one page at a time" WordPress workflow.

Ecommerce

Why WBP Marketing Automation works for ecommerce.

WBP Marketing Automation was built to remove the manual bottlenecks ecommerce hit at scale — from CSV-driven publishing and reusable templates to background queues that don't crash mid-import.

SaaS

Why WBP Marketing Automation works for saas.

WBP Marketing Automation was built to remove the manual bottlenecks saas hit at scale — from CSV-driven publishing and reusable templates to background queues that don't crash mid-import.

Coaches

Why WBP Marketing Automation works for coaches.

WBP Marketing Automation was built to remove the manual bottlenecks coaches hit at scale — from CSV-driven publishing and reusable templates to background queues that don't crash mid-import.

Membership sites

Why WBP Marketing Automation works for membership sites.

WBP Marketing Automation was built to remove the manual bottlenecks membership sites hit at scale — from CSV-driven publishing and reusable templates to background queues that don't crash mid-import.

Ready to install WBP Marketing Automation?

Book a 30-minute session with the WP Bulk Publishing team. We'll map the fit against your current WordPress stack and content ops.

Get WBP Marketing Automation See all products

What you get

  • Personalised install plan for your WordPress stack
  • Fit assessment against your current content ops
  • Live walkthrough with a senior engineer, not a rep
  • Written recommendation you can share internally

Explore WBP Marketing Automation

Every page for this plugin

Pricing, comparisons, features, use-cases, docs, security and roadmap — one page per intent so you can go straight to what you need.