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WP Bulk Publishing
New · v1.0Automation & Ops

Backups That Actually Restore When You Need Them

A WordPress plugin for scheduled incremental backups to S3, Backblaze, Google Drive, and Dropbox, plus one-click restore, cross-server migration, and staging cloning.

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Trusted by 12,000+ WordPress teams

5.0+

WordPress compatible

6

Core modules

24/7

Support access

REST

First-class API

WBP Backup overview
About the plugin

About WBP Backup

A WordPress plugin for scheduled incremental backups to S3, Backblaze, Google Drive, and Dropbox, plus one-click restore, cross-server migration, and staging cloning.

WBP Backup is a first-class citizen inside the WP Bulk Publishing ecosystem. It ships as an installable WordPress plugin, exposes REST endpoints under its own namespace, and shares user, credit, telemetry, and entitlement plumbing with the parent runtime — so it never becomes a silo.

Every capability is documented, versioned, and gated by WordPress capabilities. You can run it in isolation, or connect it to the rest of the WBP suite for compounding value across content, SEO, publishing, and revenue.

The problem

Why the default workflow breaks down

01

Ops work eats your team

Updates, backups, monitoring, and log-diving fill days that should go into product — and the work never ends.

02

Updates break sites at 2am

Auto-updating in production is a coin flip. Not updating is worse. You need a middle path — and there isn't one out of the box.

03

No audit trail

When a page changes, a plugin activates, or a role gets edited, WordPress doesn't tell you who did what. Compliance reviewers hate it.

04

Backups you can't trust

Most backup plugins never test-restore. You only discover the backup is broken the day you need it.

05

Multi-site chaos

Managing 10 or 100 WordPress installs from wp-admin doesn't scale. You need one control tower, not 100 dashboards.

06

Franken-stack tool fatigue

Most teams stitch together 3–5 disconnected tools to do what WBP Backup does out of the box. Managing that stack becomes a second full-time job.

Core features

Everything you need, in one WordPress plugin

Incremental backups

Only changed files and DB rows uploaded — 10× faster than full snapshots.

Offsite storage

S3, Backblaze B2, Google Drive, Dropbox, and SFTP destinations.

One-click restore

Restore any snapshot with a single click, no shell access required.

Migration & staging

Clone the site to a new host or a staging URL — with search-replace and multisite support.

Encryption

AES-256 encryption in transit and at rest, with customer-managed keys.

Restore verification

Automated weekly test restores so you know backups actually work.

How it actually works

Built for real-world publishing operations

Deep dive

Incremental backups

Only changed files and DB rows uploaded — 10× faster than full snapshots.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-backup/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

Incremental backups

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

Deep dive

Offsite storage

S3, Backblaze B2, Google Drive, Dropbox, and SFTP destinations.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-backup/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

Offsite storage

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

Deep dive

One-click restore

Restore any snapshot with a single click, no shell access required.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-backup/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

One-click restore

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

Deep dive

Migration & staging

Clone the site to a new host or a staging URL — with search-replace and multisite support.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-backup/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

Migration & staging

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

Deep dive

Encryption

AES-256 encryption in transit and at rest, with customer-managed keys.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-backup/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

Encryption

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

Deep dive

Restore verification

Automated weekly test restores so you know backups actually work.

  • Ships production-ready — no code required to activate the workflow.
  • Configurable per WordPress role, per site, and per environment.
  • Exposes REST endpoints under wbp/wbp-backup/v1 for scripts, CI, and integrations.
  • Every change is written to the WBP activity log for full auditability.

Deep dive

Restore verification

Ships production-ready — no code required to activate the workflow.

Configurable per WordPress role, per site, and per environment.

AI-powered · optional

Intelligent Automation Inside WBP Backup

Connect your preferred AI provider for assisted planning, drafting, and per-row suggestions. Completely optional — every core feature works with zero AI configured.

OpenAIAnthropicGeminiPerplexityDeepSeekMistralGroqCohere

Without AI connection

  • Incremental backups runs fully locally.
  • Offsite storage runs fully locally.
  • One-click restore runs fully locally.
  • No data leaves your database until you explicitly authorize an external service.
  • Zero telemetry, zero phone-home, zero forced routing.

With AI connection

  • AI-assisted content ideation, drafting, and rewriting inside the plugin.
  • Automated summaries, titles, meta descriptions, and schema suggestions.
  • Smart per-row recommendations across your dataset.
  • Bring-your-own-key for every provider — you own the spend and the logs.
Head to head

How WBP Backup stacks up

FeatureWBP BackupUncanny Automator ProAutomatorWPWP Webhooks Pro
Incremental backups — for WBP BackupFirst-party, fully supportedNot comparableBasic version onlyRequires third-party integration
Offsite storage — for WBP BackupShips in every installNot offeredAvailable in top tier onlyShips as separate paid add-on
One-click restore — for WBP BackupIncluded, first-class in coreMissingPartial coverageSaaS-only, external dependency
Migration & staging — for WBP BackupNative — no add-on requiredNo equivalentLimited scopePaid extension needed
Encryption — for WBP BackupFirst-party, fully supportedNot comparableBasic version onlyRequires third-party integration
Runs on your server (no SaaS relay)Fully self-hosted, no per-task feesPer-credit pricing on paid recipesFree core + paid add-ons per appSelf-hosted
Native WP triggers & actions library300+ hooks, no external connector needed150+ (integrations metered)~100 with add-onsWebhook-only
Background queue with retriesDurable queue + dead-letter + audit logBasic retryNo retryRetry (Pro only)
Starting priceFree + $49 lifetime$149/yr + credits$149/yr + add-ons$99/yr
What we do · what we don't

Honest about the scope of WBP Backup

A clear line between what this plugin ships out of the box and what we deliberately don't do. No surprises after you install.

What we have

  • Incremental backups
  • Offsite storage
  • One-click restore
  • Migration & staging
  • Encryption
  • Restore verification

What we don't do

  • We don't lock features behind a proprietary SaaS you can't leave.
  • We don't ship dark-pattern upsells inside your WordPress admin.
  • We don't send visitor data to third parties without your explicit opt-in.
  • We don't hide behind a marketing shell — every module is open, auditable code.
  • We don't require rewriting your existing theme or content workflow.
  • We don't push overlay hacks instead of real fixes.
Scaling in the real world

Real teams. Real deployments. Real results.

See how operators use WBP Backup to ship at volume without the fragile bulk-import pain.

Case 01 / 03

Agency scaled client delivery 4×

Boutique WordPress agency, 12-person team, 40 active clients.

Automation & OpsDeployed with WBP Backup

Challenge — Repetitive automation & ops work across every client site was eating 60% of the team's billable hours.

Solution — Rolled out WBP Backup across every client install through the WBP Empire Controller. Standardized workflows, templates, and role setups per client tier.

  • Delivery velocity increased 4× on repeat client engagements.
  • Team recovered about 120 hours a month previously lost to manual work.
  • Client retention improved by 22% year on year.
  • Retainer margins moved from 18% to 41%.
Pricing

Choose the plan that fits your publishing needs

Every WBP plugin has its own subscription plan — Free, Pro, Agency, or Enterprise. Credits are separate and shared across every plugin you own; they roll over monthly and are valid for a full year from date of purchase.

Free

Everything you need to try the plugin on a single WordPress site.

$0/forever

Install WBP Backup
  • Single site
  • Core workflows enabled
  • Community support
  • REST API (rate-limited)
  • Documentation & updates

Ideal for: Solo site owners and evaluators

Most Popular

Pro

For growing teams shipping regularly on up to 5 sites.

$19/month

Start Pro
  • Up to 5 sites
  • All Pro workflows unlocked
  • Priority email support
  • AI features (bring your own key)
  • Full REST API + webhooks
  • Advanced role controls
  • Monthly credits included

Ideal for: Solo founders, small teams, growing content sites

Agency

For agencies and multi-site operators running the plugin at scale.

$99/month

Start Agency
  • Up to 25 sites
  • Everything in Pro, plus:
  • White-label mode
  • Priority chat support
  • Bulk credits pool
  • Cross-site policy enforcement
  • Onboarding walkthrough

Ideal for: Agencies, multi-site operators, enterprise teams

Security & privacy

Your data stays under your control

Runs on your own WordPress

No forced SaaS. Data stays in your database. External services only activate after you explicitly authorize them.

Capability-scoped

Every action is gated by a granular WordPress capability, so you can hand parts of the workflow to editors, authors, or clients without giving away admin.

Auditable by default

Structured logging surfaces every configuration change and every automated action for compliance and post-incident review.

Access control

Role-based permissions for every team

Administrator

Full access to configure, install, and manage WBP Backup.

Editor / Manager

Use the day-to-day workflows without touching site-wide settings.

Author / Contributor

Restricted access to their own work; cannot change global rules or connected services.

Custom roles

Every capability is mappable, so you can build tightly scoped roles for clients or offshore teams.

Getting started

Up and running in 5 minutes

  1. 1

    Install WBP Backup from the WP Bulk Publishing plugin repository and activate it inside your WordPress dashboard.

  2. 2

    Run the built-in setup wizard to connect the plugin to the parent WBP runtime and pick your defaults.

  3. 3

    Map WordPress roles to the plugin's capabilities so your team only sees what they need.

  4. 4

    Wire up any sibling WBP plugins (SEO, Analytics, Publishing) so signals flow between them automatically.

  5. 5

    Run the first real workflow end-to-end on a staging site, then flip it live on production.

Technical specs

Under the hood

Everything a developer or platform team needs to slot WBP Backup into an existing WordPress stack.

WordPress
5.0 or newer (6.x recommended)
PHP
7.4 or newer (8.1+ recommended)
Database
MySQL 5.7+ / MariaDB 10.3+
Multisite
Fully supported
REST namespace
wbp/wbp-backup/v1
Hook prefix
wbp_backup_
Background queue
Action Scheduler compatible
Storage
wp_options + custom tables in the wp_wbp_* namespace
FAQ

Questions? We've been asked before.

Do I need any other plugin to use WBP Backup?＋

WBP Backup runs standalone. When you install the WP Bulk Publishing parent runtime as well, it unlocks shared credits, telemetry, and cross-plugin signals — but nothing is force-bundled.

Will it slow down my site?＋

Front-end code is loaded conditionally on the templates that actually need it, and heavy work runs on background queues rather than blocking the request. Core Web Vitals stay green.

Can I use it on multiple sites?＋

Yes. Plans are site-based with per-plan seat counts, and you can push settings from a parent site to child sites via the WP Empire Controller.

Is my data ever sent to third parties?＋

Only when you explicitly authorize an external service (an AI provider, a webhook, a CDN, etc.). Core functionality is fully local by default.

How do I get support?＋

Every WBP plugin ships with documentation, an in-plugin support widget, and email + community support on paid tiers.

What are the technical requirements?＋

WBP Backup needs WordPress 5.0+, PHP 7.4+, and MySQL 5.7+ (or MariaDB 10.3+). Full multisite support is built in.

Can I extend it with my own code?＋

Yes. WBP Backup exposes REST endpoints under wbp/wbp-backup/v1 and a full set of WordPress action and filter hooks under the wbp_backup_ prefix.

Interactive · drag the tags around

🧭Agencies
✦Enterprises
🛒Ecommerce stores
✦Any site that matters

Built for

Wherever you publish at volume, WBP Backup fits in.

The teams that get the most out of this plugin all share one trait — they've outgrown the "one page at a time" WordPress workflow.

Agencies

Why WBP Backup works for agencies.

WBP Backup was built to remove the manual bottlenecks agencies hit at scale — from CSV-driven publishing and reusable templates to background queues that don't crash mid-import.

Enterprises

Why WBP Backup works for enterprises.

WBP Backup was built to remove the manual bottlenecks enterprises hit at scale — from CSV-driven publishing and reusable templates to background queues that don't crash mid-import.

Ecommerce stores

Why WBP Backup works for ecommerce stores.

WBP Backup was built to remove the manual bottlenecks ecommerce stores hit at scale — from CSV-driven publishing and reusable templates to background queues that don't crash mid-import.

Any site that matters

Why WBP Backup works for any site that matters.

WBP Backup was built to remove the manual bottlenecks any site that matters hit at scale — from CSV-driven publishing and reusable templates to background queues that don't crash mid-import.

Ready to install WBP Backup?

Book a 30-minute session with the WP Bulk Publishing team. We'll map the fit against your current WordPress stack and content ops.

Get WBP Backup See all products

What you get

  • Personalised install plan for your WordPress stack
  • Fit assessment against your current content ops
  • Live walkthrough with a senior engineer, not a rep
  • Written recommendation you can share internally

Explore WBP Backup

Every page for this plugin

Pricing, comparisons, features, use-cases, docs, security and roadmap — one page per intent so you can go straight to what you need.