Pain point
There's no in-house SEO owner
"SEO gets discussed in every marketing meeting but nobody owns it end-to-end."
Root cause
SEO ownership never made it into a role definition — it's a shared accountability, which is no accountability.
The fix
Fractional SEO ownership under WBP consulting. Weekly working session + async ownership of the backlog.
Typical relief timeline: First engagement in 1 week
Related pain points
Organic traffic dropped overnight
"GA4 shows a 40% cliff and GSC impressions match. You didn't ship anything."
New pages never get indexed
"GSC says 'Discovered — currently not indexed' on hundreds of URLs."
GSC keeps flagging schema errors
"Every week GSC emails you a new schema-error report. Your Rich Result Test fails on hundreds of URLs."
We can't ship programmatic pages at scale
"You have the dataset, but every attempt at 10k+ pages either dies in review, ships thin, or blows up crawl budget."
Our SEO stack is slowing the whole site down
"Every edit is slow, the admin lags on saves, and background schedulers pile up. Front-end LCP is a mess too."
AI Overviews are stealing our clicks
"Impressions are up, clicks are down. GA4 shows fewer sessions from organic even though rankings held."