Organic traffic dropped overnight

"GA4 shows a 40% cliff and GSC impressions match. You didn't ship anything."

Root cause

Either a Google core update rolled out, a robots.txt / canonical change slipped through, or a site outage broke rendering for Googlebot.

The fix

Audit GSC coverage + impressions vs the update calendar. Diff robots.txt, canonicals and rendering for Googlebot. Fix at the template level, not per URL. Re-request indexing and monitor for 60 days.

Typical relief timeline: 5–10 days for diagnosis, 30–60 for recovery

Related pain points

New pages never get indexed

"GSC says 'Discovered — currently not indexed' on hundreds of URLs."

GSC keeps flagging schema errors

"Every week GSC emails you a new schema-error report. Your Rich Result Test fails on hundreds of URLs."

We can't ship programmatic pages at scale

"You have the dataset, but every attempt at 10k+ pages either dies in review, ships thin, or blows up crawl budget."

Our SEO stack is slowing the whole site down

"Every edit is slow, the admin lags on saves, and background schedulers pile up. Front-end LCP is a mess too."

AI Overviews are stealing our clicks

"Impressions are up, clicks are down. GA4 shows fewer sessions from organic even though rankings held."

Core Web Vitals are red in GSC

"GSC 'Core Web Vitals' is a red 'Poor' bucket. Mobile especially."