Pain point
Duplicate content is eating our crawl budget
"GSC 'Alternate page with proper canonical' or 'Duplicate without user-selected canonical' explodes."
Root cause
Facets, pagination, tag archives and near-duplicate PDPs are getting crawled + evaluated.
The fix
Canonical + noindex + robots policy per URL type. Ship at the template level. Re-crawl.
Typical relief timeline: 3–6 weeks for full re-crawl + de-bloat
Related pain points
Organic traffic dropped overnight
"GA4 shows a 40% cliff and GSC impressions match. You didn't ship anything."
New pages never get indexed
"GSC says 'Discovered — currently not indexed' on hundreds of URLs."
GSC keeps flagging schema errors
"Every week GSC emails you a new schema-error report. Your Rich Result Test fails on hundreds of URLs."
We can't ship programmatic pages at scale
"You have the dataset, but every attempt at 10k+ pages either dies in review, ships thin, or blows up crawl budget."
Our SEO stack is slowing the whole site down
"Every edit is slow, the admin lags on saves, and background schedulers pile up. Front-end LCP is a mess too."
AI Overviews are stealing our clicks
"Impressions are up, clicks are down. GA4 shows fewer sessions from organic even though rankings held."