Content Refresh ROI Calculator
Programmatic pages refreshed within 90 days earn 41% more impressions than static pages of equal age. Model whether a refresh cycle pays back on your traffic.
Inputs
Results
Refresh investment
$4,000
Additional monthly clicks
1,968
Monthly revenue lift
$2,952
Payback period
1.4 months
Annualized revenue lift
$35,424
Interpretation: Fast payback — refresh cycles pay for themselves in under half a year. Batch these into a quarterly cadence.
FAQ
What counts as a refresh?
Any material change to a page — new data, added FAQ, updated screenshots, refreshed publication date. Just changing the date without content changes does not compound and may violate freshness signals.
