Plan a new site from scratch — IA, silos and URL map

Sitemap, silo model, keyword-to-URL matrix and phased build plan before a line of code ships.

Who this is for

Founders and product teams about to commission a build or full rebuild.

When teams hire us

You have a brief, three stakeholders with different opinions and no signed-off IA.

How we ship it

Senior-led site planning across the whole WBP ecosystem — plugins, standalone tools, MCP-powered research and done-for-you strategy — that ends with a buildable blueprint your dev, designer and SEO can execute in parallel.

1
Discovery + stakeholder interviews.
2
Competitor + SERP teardown via WBP research MCPs.
3
Keyword strategy and silo map.
4
Wireframes for 5 template types.
5
Phased build plan with effort estimates.

Proof

4–6 weeks: of rework saved on average versus building without a signed-off blueprint

Typical results within 30–60 days of shipping.

Service that ships this play

Site Planning

The 4-week planning sprint that stops you from building the wrong website.

See the service Book a scoping callfrom $1,499 · 2–4 weeks

Related use cases

Design a programmatic content strategy that can rank

Topical map + template design + uniqueness plan before the first programmatic URL ships.

Move to faster hosting without downtime

Zero-downtime host migration with DNS, SSL, edge cache and 301 audit.

Fix a tangled DNS zone and broken email deliverability

DNS rebuild + SPF/DKIM/DMARC on any domain we touch.

Consolidate a bloated plugin stack into the fewest tools that work

20+ plugins scored on necessity, overlap, security and performance.

Publish once, distribute to every channel automatically

Every new post shipped to LinkedIn, X, FB, IG, Threads, Bluesky and YouTube with correct previews and UTMs.

Stand up owned link-building infrastructure

Diversified, warmed and documented servers behind your PBN / tier-2 / outreach engine.