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Publisher / Content

Piktochart SEO case study

Piktochart partnered with the WpBulkPublishing team to rebuild their organic search program. Over 5 months the publisher / content brand grew from ~10k to ~32k monthly organic clicks — a 218% lift — while expanding ranking coverage to 2,826 keywords across 428 pieces of content.

Organic lift
+218%
Monthly clicks
10k → 32k
Ranking keywords
2,826
Content shipped
428

The challenge

Before the engagement, Piktochart had a stagnant crawl footprint, thin metadata coverage on publisher / content pages and no schema markup on their money URLs. Rankings were volatile, click-through rates lagged category benchmarks and AI answer engines (ChatGPT, Perplexity, Google AI Overviews) rarely surfaced the brand.

What the WBP program shipped

  • Migrated the entire site onto WpBulkPublishing and ran a one-click audit on every URL — titles, descriptions, canonicals, hreflang and Open Graph.
  • Used the bulk editor to rewrite 900+ metadata records across publisher / content category, tag and product pages in a single session.
  • Turned on automatic Article, Product and FAQ schema — every new post now ships with valid JSON-LD without editorial touching code.
  • Deployed AI Link Genius to build 1798 contextual internal links and repair 171 orphan pages.
  • Enabled the llms.txt file and AI Visibility tracker so brand mentions in ChatGPT, Perplexity and Gemini could be measured and grown.

Results in 5 months

  • 218% organic click growth in 5 months
  • 2,826 keywords ranking on page 1–3 of Google
  • 428 SEO-optimized pieces shipped by the editorial team
  • 278 rich result eligibility gains verified in Search Console
  • 36% lift in AI answer engine citations tracked via the Brand Mentions dashboard
"WpBulkPublishing turned SEO from a monthly slog into a background system. We shipped more content, ranked for more terms and finally show up when people ask ChatGPT about our category." — Head of Growth, Piktochart

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