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Travel

Love The Maldives SEO case study

Love The Maldives partnered with the WpBulkPublishing team to rebuild their organic search program. Over 11 months the travel brand grew from ~48k to ~133k monthly organic clicks — a 177% lift — while expanding ranking coverage to 5,308 keywords across 147 pieces of content.

Organic lift
+177%
Monthly clicks
48k → 133k
Ranking keywords
5,308
Content shipped
147

The challenge

Before the engagement, Love The Maldives had a stagnant crawl footprint, thin metadata coverage on travel pages and no schema markup on their money URLs. Rankings were volatile, click-through rates lagged category benchmarks and AI answer engines (ChatGPT, Perplexity, Google AI Overviews) rarely surfaced the brand.

What the WBP program shipped

  • Migrated the entire site onto WpBulkPublishing and ran a one-click audit on every URL — titles, descriptions, canonicals, hreflang and Open Graph.
  • Used the bulk editor to rewrite 441+ metadata records across travel category, tag and product pages in a single session.
  • Turned on automatic Article, Product and FAQ schema — every new post now ships with valid JSON-LD without editorial touching code.
  • Deployed AI Link Genius to build 617 contextual internal links and repair 59 orphan pages.
  • Enabled the llms.txt file and AI Visibility tracker so brand mentions in ChatGPT, Perplexity and Gemini could be measured and grown.

Results in 11 months

  • 177% organic click growth in 11 months
  • 5,308 keywords ranking on page 1–3 of Google
  • 147 SEO-optimized pieces shipped by the editorial team
  • 96 rich result eligibility gains verified in Search Console
  • 30% lift in AI answer engine citations tracked via the Brand Mentions dashboard
"WpBulkPublishing turned SEO from a monthly slog into a background system. We shipped more content, ranked for more terms and finally show up when people ask ChatGPT about our category." — Head of Growth, Love The Maldives

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