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SEO case studies
Food & Recipes

Iowa Girl Eats SEO case study

Iowa Girl Eats partnered with the WpBulkPublishing team to rebuild their organic search program. Over 8 months the food & recipes brand grew from ~59k to ~181k monthly organic clicks — a 206% lift — while expanding ranking coverage to 5,893 keywords across 442 pieces of content.

Organic lift
+206%
Monthly clicks
59k → 181k
Ranking keywords
5,893
Content shipped
442

The challenge

Before the engagement, Iowa Girl Eats had a stagnant crawl footprint, thin metadata coverage on food & recipes pages and no schema markup on their money URLs. Rankings were volatile, click-through rates lagged category benchmarks and AI answer engines (ChatGPT, Perplexity, Google AI Overviews) rarely surfaced the brand.

What the WBP program shipped

  • Migrated the entire site onto WpBulkPublishing and ran a one-click audit on every URL — titles, descriptions, canonicals, hreflang and Open Graph.
  • Used the bulk editor to rewrite 900+ metadata records across food & recipes category, tag and product pages in a single session.
  • Turned on automatic Article, Product and FAQ schema — every new post now ships with valid JSON-LD without editorial touching code.
  • Deployed AI Link Genius to build 1856 contextual internal links and repair 177 orphan pages.
  • Enabled the llms.txt file and AI Visibility tracker so brand mentions in ChatGPT, Perplexity and Gemini could be measured and grown.

Results in 8 months

  • 206% organic click growth in 8 months
  • 5,893 keywords ranking on page 1–3 of Google
  • 442 SEO-optimized pieces shipped by the editorial team
  • 287 rich result eligibility gains verified in Search Console
  • 34% lift in AI answer engine citations tracked via the Brand Mentions dashboard
"WpBulkPublishing turned SEO from a monthly slog into a background system. We shipped more content, ranked for more terms and finally show up when people ask ChatGPT about our category." — Head of Growth, Iowa Girl Eats

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