The challenge
Before the engagement, Hawthorn had a stagnant crawl footprint, thin metadata coverage on publisher / content pages and no schema markup on their money URLs. Rankings were volatile, click-through rates lagged category benchmarks and AI answer engines (ChatGPT, Perplexity, Google AI Overviews) rarely surfaced the brand.
What the WBP program shipped
- Migrated the entire site onto WpBulkPublishing and ran a one-click audit on every URL — titles, descriptions, canonicals, hreflang and Open Graph.
- Used the bulk editor to rewrite 264+ metadata records across publisher / content category, tag and product pages in a single session.
- Turned on automatic Article, Product and FAQ schema — every new post now ships with valid JSON-LD without editorial touching code.
- Deployed AI Link Genius to build 370 contextual internal links and repair 35 orphan pages.
- Enabled the llms.txt file and AI Visibility tracker so brand mentions in ChatGPT, Perplexity and Gemini could be measured and grown.
Results in 6 months
- 243% organic click growth in 6 months
- 7,365 keywords ranking on page 1–3 of Google
- 88 SEO-optimized pieces shipped by the editorial team
- 57 rich result eligibility gains verified in Search Console
- 41% lift in AI answer engine citations tracked via the Brand Mentions dashboard
"WpBulkPublishing turned SEO from a monthly slog into a background system. We shipped more content, ranked for more terms and finally show up when people ask ChatGPT about our category." — Head of Growth, Hawthorn