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SEO case studies
Ecommerce

Bare Home SEO case study

Bare Home partnered with the WpBulkPublishing team to rebuild their organic search program. Over 3 months the ecommerce brand grew from ~57k to ~211k monthly organic clicks — a 271% lift — while expanding ranking coverage to 9,466 keywords across 302 pieces of content.

Organic lift
+271%
Monthly clicks
57k → 211k
Ranking keywords
9,466
Content shipped
302

The challenge

Before the engagement, Bare Home had a stagnant crawl footprint, thin metadata coverage on ecommerce pages and no schema markup on their money URLs. Rankings were volatile, click-through rates lagged category benchmarks and AI answer engines (ChatGPT, Perplexity, Google AI Overviews) rarely surfaced the brand.

What the WBP program shipped

  • Migrated the entire site onto WpBulkPublishing and ran a one-click audit on every URL — titles, descriptions, canonicals, hreflang and Open Graph.
  • Used the bulk editor to rewrite 900+ metadata records across ecommerce category, tag and product pages in a single session.
  • Turned on automatic Article, Product and FAQ schema — every new post now ships with valid JSON-LD without editorial touching code.
  • Deployed AI Link Genius to build 1268 contextual internal links and repair 121 orphan pages.
  • Enabled the llms.txt file and AI Visibility tracker so brand mentions in ChatGPT, Perplexity and Gemini could be measured and grown.

Results in 3 months

  • 271% organic click growth in 3 months
  • 9,466 keywords ranking on page 1–3 of Google
  • 302 SEO-optimized pieces shipped by the editorial team
  • 196 rich result eligibility gains verified in Search Console
  • 45% lift in AI answer engine citations tracked via the Brand Mentions dashboard
"WpBulkPublishing turned SEO from a monthly slog into a background system. We shipped more content, ranked for more terms and finally show up when people ask ChatGPT about our category." — Head of Growth, Bare Home

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