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SEO case studies
Food & Recipes

Alexandra's Kitchen SEO case study

Alexandra's Kitchen partnered with the WpBulkPublishing team to rebuild their organic search program. Over 10 months the food & recipes brand grew from ~7k to ~22k monthly organic clicks — a 220% lift — while expanding ranking coverage to 10,772 keywords across 32 pieces of content.

Organic lift
+220%
Monthly clicks
7k → 22k
Ranking keywords
10,772
Content shipped
32

The challenge

Before the engagement, Alexandra's Kitchen had a stagnant crawl footprint, thin metadata coverage on food & recipes pages and no schema markup on their money URLs. Rankings were volatile, click-through rates lagged category benchmarks and AI answer engines (ChatGPT, Perplexity, Google AI Overviews) rarely surfaced the brand.

What the WBP program shipped

  • Migrated the entire site onto WpBulkPublishing and ran a one-click audit on every URL — titles, descriptions, canonicals, hreflang and Open Graph.
  • Used the bulk editor to rewrite 96+ metadata records across food & recipes category, tag and product pages in a single session.
  • Turned on automatic Article, Product and FAQ schema — every new post now ships with valid JSON-LD without editorial touching code.
  • Deployed AI Link Genius to build 134 contextual internal links and repair 13 orphan pages.
  • Enabled the llms.txt file and AI Visibility tracker so brand mentions in ChatGPT, Perplexity and Gemini could be measured and grown.

Results in 10 months

  • 220% organic click growth in 10 months
  • 10,772 keywords ranking on page 1–3 of Google
  • 32 SEO-optimized pieces shipped by the editorial team
  • 21 rich result eligibility gains verified in Search Console
  • 37% lift in AI answer engine citations tracked via the Brand Mentions dashboard
"WpBulkPublishing turned SEO from a monthly slog into a background system. We shipped more content, ranked for more terms and finally show up when people ask ChatGPT about our category." — Head of Growth, Alexandra's Kitchen

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