Site Planning — Architecture, Keyword Strategy and Wireframes
The 4-week planning sprint that stops you from building the wrong website.
A senior-led site planning engagement that turns a fuzzy brief into a buildable blueprint: sitemap, information architecture, page-by-page keyword strategy, wireframes and a phased build plan. You leave with a doc your developer, designer and SEO can execute in parallel — without arguing about scope.
Site Planning, right inside your WordPress admin.
No new dashboards to learn. Every deliverable ships as native WordPress UI — the same screen your editors, admins and agencies open every day.
Website Connection — captured from a live WpBulkPublishing install.
Great fit if
- Founders about to commission a new site or full rebuild
- In-house teams stuck between three conflicting stakeholders
- Agencies wanting a defensible strategy phase to bill on
- Publishers planning a topical-authority expansion
Not for you if
- Teams that already have a signed-off IA and wireframes
- Landing-page-only projects (use Design or Custom Development)
What $1,499 includes.
Every deliverable is fixed in the proposal. If it’s not on this list, we scope it as a change order — no surprises.
Included in the base price
- Discovery + stakeholder interviewsUp to 3 x 45-min interviews to align goals, buyers and constraints.
- Competitor + SERP teardownTop 5 competitors mapped against you: URL depth, silos, schema, gaps.
- Keyword strategy + topic clustersPrimary + supporting keywords assigned per URL, grouped into pillars.
- Sitemap + information architectureEvery URL, its parent, its silo and its purpose — in a single Miro/Figma board.
- Wireframes for 5 template typesHome, pillar hub, leaf article, product/service, contact — annotated.
- Phased build planMVP, phase 2, phase 3 — with effort estimates you can hand to any dev shop.
- Kick-off call + written brief60-min working session, recorded, with a written scope of work you sign before we start.
- Shared Slack / email channelOne thread per engagement, senior engineer replies within business hours.
- Change log + rollback bundleEvery change is versioned; one-command revert kept warm for 90 days.
Bonus, on us
- WBP toolchain accessAny WBP plugin, MCP or CLI helper required for the engagement is licensed for the duration of the work at no extra cost.
- SOP handover packLoom walkthroughs + written SOPs so your team can operate what we ship.
Ongoing client care
- Care retainerFrom $499/mo — monitoring, small changes, priority triage.
- Emergency responseRanking drops, outages, plugin conflicts or migration mishaps triaged within 24h.
- Quarterly reviewOne 60-min working call to prioritise the next 90 days.
The exact screens your team will ship on.
Real product captures from live installs — the same UI we’ll roll out on your WordPress site.
Technical SEO controls: robots.txt, sitemaps, indexation, canonicals, hreflang.
- features
- technical-seo
- indexation
Main WBP Omni SEO dashboard showing site health, SEO score, top pages, and quick actions.
- dashboard
- overview
- analytics
Per-post indexation, sitemap inclusion, and IndexNow ping controls.
- post-editor
- indexation
- sitemap
Setup wizard step 2: site title, logo, social profiles, and default schema type.
- setup
- onboarding
- getting-started
First step of the WBP Omni SEO setup wizard: pick your site type and connect Google.
- setup
- onboarding
- getting-started
On-page SEO panel with real-time scoring and per-signal recommendations.
- features
- on-page
- content
How we work.
Async-first, milestone-based. Every step ships a deliverable you can inspect.
- 01Discovery
Interviews, brand audit, competitor teardown.
- 02Strategy
Keyword map + topical silos, reviewed together.
- 03IA
Sitemap + URL contracts approved before wireframing.
- 04Wireframes
5 templates delivered, iterated once.
- 05Handover
Blueprint doc + walkthrough call with your build team.
Industry numbers we plan around.
The market context we use to size opportunity, timeline and downstream traffic.
- 43.4%
- of the entire web runs on WordPress today
- 58%
- of Google searches end without a click, absorbed by AI Overviews
- 24%
- conversion lift for sites in the top LCP quartile
- 94%
- of first impressions on a website are design-related
Us vs. agencies vs. freelancers.
Honest comparison. Where we win, where a big agency or a freelancer might fit better.
| Attribute | WpBulkPublishing | Traditional agency | Solo freelancer |
|---|---|---|---|
| Pricing model | Fixed proposal, milestone-based | Hourly retainer, $10k+ min | Hourly, variable |
| Time to first ship | 48 hours | 2–3 weeks | 1–2 weeks |
| Toolchain included | Yes — full WBP suite bundled | Extra, billed separately | You buy it |
| Rollback safety | One-command revert, 90 days | Manual, best-effort | Ad-hoc |
| Post-launch support | 30 days included | Separate SLA at $$$/mo | Best-effort |
| Payment options | Wire, PayPal, Wise, USDT | Wire + PO only | PayPal / wire |
Frequently asked.
Do we need this if we already have a Figma design?+
Only if the Figma has explicit IA, keyword targeting and silo relationships. Most don’t — they’re page mockups without a plan for the other 50 URLs the site will eventually need.
Do you build the site too?+
Not in this engagement. The output is a blueprint any developer can execute. If you want us to build, add the Custom Development or Design services.
Will you write the copy?+
No — planning defines what each page should say and rank for, not the finished copy. Copy is a separate content engagement.
How is this different from an SEO strategy doc?+
It’s wider. SEO strategy answers ‘what to rank for’. Site planning answers ‘what the whole site should look like, structurally, to support that ranking and convert traffic’.
Can we skip planning and just start building?+
You can. Most teams that skip it either rebuild the IA a year later or launch a site that ranks for the wrong queries. The $1,499 spend usually saves 4–6 weeks of rework.
Related services
Ready to start your site planning?
Free 30-minute scoping call. Fixed proposal within 48 hours.