Website
Plan it, build it, host it, keep it fast — on any stack.
Everything that keeps the asset itself healthy: architecture and keyword planning, design systems, custom development, hosting, integrations, maintenance and the unglamorous bug work that quietly protects rankings.
8 engagements in this pillar
Site Planning
The 4-week planning sprint that stops you from building the wrong website.
Design
A production-grade design system, not a Figma file nobody uses.
Custom Development
The custom WordPress engineering your business logic actually needs.
Hosting & Domain Management
Your hosting, domains, DNS and edge network — set up right and kept boring.
Integrations
Every analytics, tracking and automation tool wired in — once, correctly, with server-side events.
Maintenance & Management
Your WordPress site kept boring: patched, backed up, monitored — with a human on-call.
Bug Fixes
The stubborn WordPress bugs your last dev couldn’t reproduce.
Social Media, Plugins & Systems
Your plugin stack, social presence and posting automation — configured to actually work together.
Delivery standards every engagement is held to
The same operating standards apply whether the scope is a five-day audit or a hundred-thousand-URL build. They exist because scaled publishing fails in predictable ways — and each one closes a failure mode we have had to fix on inherited projects.
Research before publish
Every engagement opens with an evidence pass: demand data, log files, index coverage and a uniqueness audit. Nothing ships against a guess.
Performance is a ranking input
Templates carry an LCP and payload budget. Slow pages get crawled less, and pages crawled rarely fall out of the index — so speed is scoped in, not bolted on.
Quality gates, not volume targets
A uniqueness gate blocks near-duplicate output at build time. Pages that cannot justify their own existence never reach your sitemap.
Versioned and reversible
Everything ships behind a change log with a one-command rollback bundle kept warm for 90 days.
Measured on a repeat cadence
Prompt sets, index coverage and crawl rate are re-run on the same schedule with the same scoring, so improvement is a trend line rather than a claim.
Your stack, your keys
We work inside your repo, your hosting and your accounts. No lock-in layer, no proprietary black box you cannot inspect.
