The guided, agentic cold-outreach SaaS from WBP.
A wizard tells you what to fix next. An AI agent runs first-touch sequences on your behalf. Every screen shows a health score so you never send from a broken mailbox.
Product architecture
Every major capability has its own channel.
Explore a channel for the workflow, safeguards, related modules, and only the supporting articles that genuinely belong to it.
AI agent
Plan, draft, run, monitor, and improve outreach under your rules.
Explore channel 02Leads
Import, enrich, deduplicate, segment, and audit prospect data.
Explore channel 03Campaigns
Build sequenced, paced campaigns with safeguards and measurable goals.
Explore channel 04Email templates
Create variable-driven messages with fallbacks and per-lead previews.
Explore channel 05Unified inbox
Triage every reply, classify intent, and keep follow-up in one place.
Explore channel 06Domain health
Audit SPF, DKIM, DMARC, MX, reputation, and blacklist exposure.
Explore channel 07Email health
Monitor mailbox readiness, bounces, complaints, and sending risk.
Explore channel 08Mailbox warm-up
Increase volume gradually while tracking trust and deliverability.
Explore channel 09Integrations
Connect mailboxes, CRMs, webhooks, MCP clients, and the WBP ecosystem.
Explore channel 10Suppressions
Protect compliance with global, workspace, and campaign-level controls.
Explore channelHeads up — WBP Outreach is a SaaS, not a plugin. It runs at outreach.wpbulkpublishing.com and installs nothing on your WordPress site. Use it alongside the WBP plugin stack, or completely standalone.
How it works
Six steps from zero to a live, warmed, replying campaign.
The wizard refuses to let you skip the health checks. That's the point — most cold email fails because someone sent from an unwarmed inbox on day one.
Tell it what you sell
One paragraph on the offer + ICP. The wizard turns that into a target profile, campaign brief and template pack.
Connect a mailbox
Google Workspace or Microsoft 365 in two clicks; SMTP/IMAP for anything else. Warm-up starts automatically.
Drop in your leads
CSV, API, HubSpot, Pipedrive, LinkedIn export or paste. Enrichment + dedupe run in the background.
Approve or auto-run
Review the AI-drafted sequence, or let the agent send under your risk thresholds. Every action is reversible.
Reply in one inbox
Interested / not now / OOO / unsubscribe is auto-classified. The agent drafts your reply — you send or edit.
Ship, measure, iterate
Campaign analytics + deliverability + reply-quality in one dashboard. Move the winners to always-on.
Every module
A dashboard of 12 modules — each one earns its slot.
Nothing here is filler. Every module either raises reply rates, protects deliverability, or shortens the loop between "we have leads" and "we have meetings booked."
Flagship module
AI Outreach Agent
Describe your ICP and offer. The agent drafts sequences, personalizes per lead, schedules sends, and hands hot replies to your inbox with a suggested next reply.
Included
Mailbox Warm-up
Built-in warm-up network lifts new mailboxes to full send volume in 14–28 days — patterns Gmail actually trusts.
Get Started Wizard
A guided flow that inspects your goal, warms your first mailbox, connects your CRM, and only unlocks sending when the essentials pass.
Leads & Segments
Ingest via CSV, API, webhook, LinkedIn export or a CRM sync. Enrich, dedupe, and slice into segments with SQL-style filters and saved views.
Templates & Variables
A block-based editor with variables, spintax, conditionals, and preview-per-lead. Fallback tokens keep your messages human when data is missing.
Campaigns
Multi-step sequences with A/B branches, throttles, business-hours logic, timezone-aware sends, and cross-campaign dedupe.
Unified Inbox
Every reply from every mailbox in one triaged inbox. AI classifies interested / not now / unsubscribe / out-of-office and drafts your reply.
Suppressions & Compliance
Global + per-workspace + per-campaign suppression lists, one-click unsubscribe, and GDPR/CAN-SPAM/CASL controls that block risky sends before they leave.
Domain Health
SPF, DKIM, DMARC, MX, and reverse-DNS checks with instant fix guidance. Domain reputation scoring across Google, Microsoft, Yahoo and blacklist providers.
Email Health
Per-mailbox deliverability score, bounce classification, complaint monitoring, and blacklist alerts — with a clear path to remediation.
Integrations
Google Workspace, Microsoft 365, HubSpot, Pipedrive, Salesforce, Attio, Notion, Slack, Zapier, generic webhooks, and MCP for ChatGPT / Claude / Gemini.
Investor & Persona Profiles
Purpose-built profile builders for investor outreach, agency prospecting, funded startups, and enterprise SDR motions — with prebuilt cadences per audience.
Inside the app
The screens you'll actually live in.
Three of the surfaces you'll spend the most time on — the sequence builder, the unified reply inbox, and the deliverability dashboard that keeps every campaign green.
Sequence builder
Block-based sequences with variables, branches, and per-lead preview.
Drag steps, split A/B, add wait timers, and preview any lead's rendered message before it goes out. Fallback tokens keep every send readable even when enrichment misses.
- Variables + spintax + conditionals
- A/B branches inside a single flow
- Cross-campaign dedupe
- Business-hours + timezone paced
Unified inbox
One inbox, every mailbox, AI-triaged.
Interested, not-now, out-of-office and unsubscribe are auto-classified. The agent drafts your next reply — you send or edit.
Deliverability
Health scores that block risky sends.
SPF · DKIM · DMARC · reverse-DNS, per-mailbox trust score, blacklist alerts. If it's red, the send doesn't leave.
Integrations
Plugs into every mailbox, CRM and workflow you already run.
Native connectors for the tools SDRs and founders actually use — plus MCP so ChatGPT, Claude and Gemini can drive campaigns directly.
Who it's built for
Four teams already replacing their outbound stack.
Founders
Get to first 50 customers
Ship a warm mailbox + a working sequence in a weekend, without hiring an SDR.
Agencies
Prospect for clients at scale
Run 20+ inboxes across niches, with per-client workspaces and shared suppressions.
SaaS teams
Replace a $6k/mo outbound stack
One SaaS instead of Apollo + Instantly + a warm-up SKU + a reply-classifier + a CRM sync tool.
Fundraising
Investor outreach that gets replies
The investor profile builder plus tailored cadences designed for angels, VCs and family offices.
vs the incumbents
Why teams switch from Apollo, Instantly and Smartlead.
| Capability | WBP Outreach | Apollo | Instantly | Smartlead |
|---|---|---|---|---|
| Guided setup wizard | Built-in, refuses to send until health passes | Manual, dozens of screens | Partial | Manual |
| AI agent that runs the workflow | Yes — audits, drafts, sends, triages, escalates | AI writer only | AI writer only | AI writer only |
| Mailbox warm-up included | Yes, unlimited | Extra add-on | Included | Included |
| Unified reply inbox with AI triage | Yes | Basic | Basic | Basic |
| Domain + inbox health dashboards | First-class, blocks risky sends | Third-party | Basic | Partial |
| GDPR/CAN-SPAM/CASL suppressions | Global + per-workspace + per-campaign | Global only | Global only | Global only |
| Native MCP for ChatGPT/Claude/Gemini | Yes | No | No | No |
| Cross-links with programmatic SEO stack | Yes — WBP plugin stack + Lead Gen Suite | No | No | No |
The AI agent
Not a chatbot. An operator that ships outreach.
Tell the agent what to do in one sentence. It runs the audit, drafts the sequence, warms the mailbox, sends the campaign, triages the inbox, and escalates hot replies — under the risk thresholds you set.
- Audits your domain + mailbox before it agrees to send anything.
- Rewrites sequences per-persona and per-industry with a real quality gate.
- Detects when a mailbox is about to burn and pauses sends automatically.
- Classifies replies (interested / not now / OOO / unsubscribe) and drafts your response.
- Every action is reversible; every step is in an audit log.
FAQ
Questions we get every week.
Is WBP Outreach a WordPress plugin?
No — WBP Outreach is a cloud-hosted SaaS platform. You sign in at outreach.wpbulkpublishing.com; nothing installs on your WordPress site. It runs alongside the WBP plugin stack but is not a plugin.
How is WBP Outreach different from Apollo, Instantly or Smartlead?
Traditional outreach platforms drop you into a wall of dashboards, sending accounts and CSV imports. WBP Outreach is guided end-to-end: a wizard tells you what to fix next, an AI agent runs first-touch sequences on your behalf, and every screen shows a health score so you never send from a broken inbox.
Can the AI agent really run outreach for me?
Yes. You describe the offer, connect a mailbox, upload or paste leads, and tell the agent to start. It audits domain health, drafts personalized templates, schedules sends, warms accounts, triages replies, and escalates hot leads to your inbox — with a full activity log you can approve or roll back.
What does mailbox warm-up do?
Warm-up gradually raises the sending volume of a new mailbox and generates realistic inbound engagement so Gmail, Outlook and Yahoo start trusting your address. WBP Outreach ships warm-up built-in — no separate SKU.
Which mailboxes and CRMs does it integrate with?
Google Workspace, Microsoft 365, custom SMTP/IMAP, HubSpot, Pipedrive, Salesforce, Attio, Notion, Slack, Zapier and generic webhooks. The MCP + REST layer means anything on the WBP plugin stack (Bulk Page Publisher, Omni SEO, Lead Generation Suite) can trigger a campaign.
How do you handle deliverability and compliance?
Every campaign carries domain health + inbox health scores, a mandatory unsubscribe token, GDPR/CAN-SPAM/CASL suppressions, per-domain sending caps, and blacklist monitoring. Sends are blocked if the account crosses your risk thresholds.
Do you offer a free trial?
Yes. The free plan lets you connect one mailbox, warm it up, and run a 50-lead pilot campaign so you can see the guided flow and the agent before you buy.
Relevant reading only
Outreach field notes
Existing articles appear here only when their topic directly supports lead generation, outreach, campaigns, email health, or deliverability.
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16 min readStart free. Warm one inbox. Book your first meeting this month.
The free plan gives you one mailbox, warm-up, 50 leads and the full agent. No card, no seat count games.